by Eris Strategy | Dec 11, 2019 | Brand & Communications, Consulting Services & Project Management, Insight Methods, Insights, Product & Offer Development, Service & User Experience
Market segmentation is a technique used by marketers to separate a market into more manageable and insightful sub-markets. Used in product development and communication development, media strategy, and in both user and customer experience design and management, the...
by Eris Strategy | Oct 31, 2019 | Brand & Communications, Business & Stakeholders, Consulting Services & Project Management, Insight Methods, Product & Offer Development, Service & User Experience
Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...
by Eris Strategy | Jun 14, 2019 | Case Studies, Service & User Experience, Technology & Commercial
As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business. We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...
by Eris Strategy | Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Consumer Goods & Retail, Product & Offer Development, Service & User Experience
How can a mature business turn around their declining retail sales? By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...
by Eris Strategy | Jun 14, 2019 | Business & Stakeholders, Case Studies, Healthcare, Product & Offer Development, Service & User Experience, Social & Government
How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices? By designing an approach that understood how medicine-related communication and training were prioritised, managed...
by Eris Strategy | Jun 14, 2019 | Business & Stakeholders, Case Studies, Financial Services, Service & User Experience
The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...
