Financial Services
Working with our financial service clients to build engaging brands, attract customers and improve customer experience.
Financial services is a fast moving industry in which changes in technology, customer needs and competitor activity mean new entrants and competitive fronts are continuous and demand clear insights and the ability to translate these insights into action for business to remain competitive. We work with financial service clients to deliver insights and evidence based strategies to improve customer acquisition, retention, and engagement.
What we do in financial services
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Communication development, testing and evaluation
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Brand positioning and brand health
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Product development, market sizing
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Market segmentation and source of growth analysis
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Customer satisfaction, service delivery mapping and improvement
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Uncovering drivers for customer acquisition and customer attrition
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Recommendation and influence tracking of third party providers
Target markets we have worked with
- Consumers
- SME companies
- Large enterprise and government decision makers
- Intermediaries and Influencers (brokers, planners, accounting, legal)
Case Studies & Insights
Bank and Financial Services Market Research
Few industries have undergone as many disruptive changes as the banking and financial services industry within the past twenty years. Once an industry that prided itself on predictability, and hidden behind government regulation, each bank had almost identical...
Helping a bank find and communicate the right brand positioning | Case Study
In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...
Improving the third-party customer experience | Case Study
The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...
Learn more about how we provide solutions.
We'd love to hear from you.
Phone 02 9660 0827
Mobile 0404 707 752
Email engage@erisstrategy.com.au
112a View St, Annandale
Sydney, New South Wales 2038