eris strategy is a market research company that delivers evidence based strategies for clients seeking growth.
We help our clients through market research to uncover sources of market growth through the use of the latest in behavioural science and management thinking.
Industry Experience
Leveraging industry experience for tailored approach and developing evidence-based strategies
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Insight + Strategy
Our thinking on how to uncover insights & design evidence-based strategy
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Email engage@erisstrategy.com.au
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Recent Articles
Using Insights to Grow a Family Planning Brand | Case Study
Women’s personal health is a complex category where functional, emotional, and cultural needs intersect with personal identity. When in comes to family planning, these competing dynamics are intrinsic to a brands success. We gave our client the deep insights that they...
The Consumer Behaviour of Toilet Paper Hoarding
Hoarding toilet paper may seem like another quirk of irrational consumer behaviour that is driven by emotion. Or another sign that society has gone mad! However, it is normal behaviour that we all do from time-to-time that rational when you understand it. The...
How you can still do qualitative research during the COVID-19 outbreak ?
Great qualitative market research is critical to uncovering insights. Doing this research face-to-face often provides the best results. But how will a global pandemic like COVID-19 affect your ability to get the insights you need? In any high flu season,...