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eris strategy is a market research company that delivers evidence based strategies for clients seeking growth.

We help our clients through market research to uncover sources of market growth through the use of the latest in behavioural science and management thinking.

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Recent Articles

Using Insights to Grow a Family Planning Brand | Case Study

Women’s personal health is a complex category where functional, emotional, and cultural needs intersect with personal identity. When in comes to family planning, these competing dynamics are intrinsic to a brands success. We gave our client the deep insights that they...

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The Consumer Behaviour of Toilet Paper Hoarding

Hoarding toilet paper may seem like another quirk of irrational consumer behaviour that is driven by emotion.  Or another sign that society has gone mad!  However, it is normal behaviour that we all do from time-to-time that rational when you understand it.  The...

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