eris strategy is a market research company that delivers evidence based strategies for clients seeking growth.
We help our clients through market research to uncover sources of market growth through the use of the latest in behavioural science and management thinking.
Industry Experience
Leveraging industry experience for tailored approach and developing evidence-based strategies
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Insight + Strategy
Our thinking on how to uncover insights & design evidence-based strategy
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Phone 02 9660 0827
Mobile 0404 707 752
Email engage@erisstrategy.com.au
112a View St, Annandale, Sydney, New South Wales 2038
Recent Articles
Using Advertising Market Research to Create Effective Advertising
Few aspects of marketing generate more passion among marketers than advertising. Of all the marketing mix elements, advertising is the most visible part of a business strategy and is a high risk for both a business and the marketing director. When the risk pays off,...
Will your next market segmentation fail?
Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium. A cross-disciplinary digital magazine for industry thought leaders. In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...
How to Do Market Segmentation for Your Business | A Practical Guide
Market segmentation is a technique used by marketers to separate a market into more manageable and insightful sub-markets. Used in product development and communication development, media strategy, and in both user and customer experience design and management, the...