eris strategy is a market research company & insight strategy agency that helps clients grow and transform.
Eris Strategy is an Australian-based market research company and insights strategy agency that helps organisations understand their customers, identify growth opportunities, and make better-informed decisions ... We uncover how people behave, what influences their decisions and how they engage with brands, products and services. We then turn those insights into practical strategies that improve customer experience, strengthen brands and create sustainable growth. Combining rigorous market research, behavioural science and contemporary management thinking, we work collaboratively with our clients from defining the business challenge through to developing clear, evidence-based recommendations and supporting change. Market Research Solutions for Better Business Decisions In a world with more data than ever, the challenge is not simply finding information. It is knowing what matters, what it means for your organisation and what you should do next. Our quantitative and qualitative research helps businesses understand customers, markets, competitors and emerging opportunities. From market research surveys, focus groups and in-depth interviews to customer segmentation, brand research and advanced data analysis, we design research around the decisions our clients need to make. Eris Strategy has offices in Sydney with regional offices in Queensland, New South Wales, the Northern Territory, and Victoria; however, we undertake both local and international projects. Wherever your market is, Eris Strategy helps clients translate evidence into action. We can help you: Quantitative and Qualitative Market Research Every business challenge is different. That is why we design research around the problem rather than applying a standard methodology. Our qualitative research capabilities include focus groups, in-depth interviews (IDIs) and ethnographic research, helping uncover the motivations, experiences and behaviours behind the numbers. Our quantitative research capabilities include market research surveys, customer surveys and data analysis, providing robust evidence on market size, customer attitudes, behaviour, brand performance and opportunities. We can also integrate qualitative and quantitative approaches to provide both depth of understanding and confidence in the evidence. Research That Supports Growth and Transformation Our market research and consulting services include: New Product Development and Testing Brand Positioning and Brand Tracking Market Segmentation Customer Experience Research Competitor and Industry Research Community and Stakeholder Research Market Research Experience Across Industries Our team works across a diverse range of consumer, business and community markets. Our experience includes FMCG research, consumer goods research, B2B research, healthcare research, community research, opinion research and financial services research. This cross-sector perspective enables us to bring fresh thinking to each engagement while adapting our research design to the specific needs of the category, organisation and audience. From Market Insight to Business Action Research creates the greatest value when it leads to action. Eris Strategy goes beyond data collection and reporting. We work with clients to identify and reframe the underlying business problem, determine what the evidence means and develop clear recommendations for what to do next. Our approach combines market research, strategic thinking and collaboration to provide: The result is research designed not simply to inform, but to help organisations make confident decisions and create meaningful change. Looking for a leading Market Research Company? Whether you need to understand your customers, assess a new opportunity, strengthen your brand, improve customer experience or make an important strategic decision, Eris Strategy can help. Talk to our team about your business challenge and discover how better insight can lead to better decisions, stronger strategies and new opportunities for growth.Market Research Company Sydney Australia
Identify unmet needs, develop stronger propositions and assess new concepts, products and services before launch.
Understand how your brand is perceived, identify opportunities to strengthen positioning and track brand performance over time.
Identify meaningful customer groups and provide a practical framework for targeting, proposition development and marketing strategy.
Use customer experience (CX) research and service satisfaction research to identify what matters to customers and where experience can be improved.
Understand your competitive environment, emerging market dynamics and opportunities through competitor analysis and industry research.
Understand the attitudes, experiences and priorities of communities and stakeholder groups to support better policy, engagement and service design.
We help our clients with market research to transform customer experience and sources of growth through the use of the latest in behavioural science and management thinking.
Consulting Services
Experts in a range of market research techniques, qualitative and quantitative methodologies, including surveys and focus groups, that deliver actionable insights.
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Industry Experience
Learn about our clients and the industries we work with, and how we can leverage our breadth and depth of experience to deliver insights and strategies to transform and grow your organisation.
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Insight + Strategy
Case studies and our thinking on how to uncover insights and design evidence-based strategies.
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Recent Case Studies
Helping local government growth tourism opportunities | Case Study
As part of a region with summer tourism trade, our Western Australian local government and regional development client wanted to develop their region by attracting a wider range of travellers who would stay longer. Situated south-west of Perth, the Plantagenet region...
Leveraging Community Insights to Build a Housing Strategy | Case Study
When a local government council wanted to attract and keep residents and address housing affordability, it needed insights into what the community wanted and how to address development.
Creating an Integrated Insight Framework for Service Improvement | Case Study
Like many organisations, our banking client had siloed departments whose insight and reporting needs prevented a whole-of-customer understanding that was driving up business costs, undermining improved strategy and hiding customer problems. The question was how to...
Recent Thought Leadership Articles
Ethnographic Market Research: A Guide to Understanding Customers in the Real World
When customers make a decision, they make it in the world they live in. They make them in supermarket aisles, on websites, at kitchen tables, on the way to work, while talking to family members, and often while juggling several other priorities. They make decisions...
Quantitative Market Research: What It Is, How It Works and When to Use It
Quantitative research uses numerical data to measure attitudes, behaviours and market trends. Learn how it differs from qualitative research, the main methods used, and how businesses apply it to make evidence-based decisions.
Qualitative Market Research: What It Is, How It Works and When to Use It
Discover the importance of qualitative research in understanding motivations and needs for effective organizational change.
Testimonials
We'd love to hear from you.
Mobile 0404 707 752
Email engage@erisstrategy.com.au
Offices:
Sydney, NSW, Australia
Hervey Bay, QLD, Australia
Frequently Asked Questions
What are the steps in doing market research?
Although marketing and business are constantly changing, one thing remains constant: the need for market research insights. Organisations can use market research to develop better marketing strategies and analyse business decisions using data. As one of the leading market research companies in Sydney, Eris Strategy uses eleven steps for market research, and they are:
- Clearly define your business problem
- Determine your research objectives and information needs
- Understand your constraints
- Define the target market for the research
- Determine your analysis framework
- Select the right methodology
- Design your research instruments
- Collect and process the data
- Analyse your data
- Develop actionable recommendations
- Tell the insight story
To help you get the most from your market research, see our article on market research process.
How do I write a market research brief?
All good market research starts with a clear market research brief. A brief provides the information needed to design the most effective and efficient design to deliver what you need. Consider eight key areas when creating an effective market research brief.
- What is the context that led to you needing market research?
- What is your main objective that you need the research or the consulting to deliver?
- If different to your business objective, what are your insight objectives for the type of information you need?
- Who is your target market?
- What do you need delivered and when?
- What is your budget range?
- What is your pitch process and timings?
- Is there any other information about your business, market or issue that would improve the success of your project
For an easy-to-use template and more information, use our market research brief template.
How much does market research cost?
The cost of market research is determined by the project’s size and scope. While there is no such thing as an “average cost” for market research, it is helpful to know what factors influence the price.
- The method used capture data
- Ease of finding and getting the right people
- Analysis complexity (amount of variables and techniques used)
- Strategic consulting
- Parts of the research process undertaken by the market research agency
Some clients may need only some parts of a project designed and managed by an agency. In our Sydney market research agency, we can tailor what consulting and project management needs best suit our client needs and capabilities.
What are the reasons and benefits of doing a focus group?
Qualitative research helps you to understand the ‘what’, ‘why’, and ‘how’ about the issues, markets and communities you need to understand. Qualitative research is often used before surveys or other quantitative research to ensure you cover what you need to address. However, it also works well after surveys to better understand uncovered issues, or without a survey.
Focus groups are great for understanding marketing issues like:
- Understanding what people actually do and why
- Exploring new markets and segments
- Brand positioning research and how to better position your product
- Advertising and communication development
- New product development and understanding how products are used
- Packaging development
- Issues exploration and debate
Focus groups are ideal when you need to . . .
- understand lived experiences and personal perspectives.
- take a personal approach so participants can speak freely in their own words.
- explore complex situations.
- provide participants with additional information during the conversation.
- ask follow-up questions and pursue new lines of inquiry, depending on the issues that emerge.
- include the voices of people who are unlikely or unable to respond to a survey request.
Find out more in this article about how focus groups and other qualitative research can help with solving your organisation’s problems.
What are the types of market research?
There are many different types of market research. You can define research by the type of data you need (qualitative or quantitative) or the research method (surveys, focus groups and interviews, data analysis and secondary research). However, a better approach is to focus on what your market research needs to help you. With a decision-centric approach, there are three main ways to define the types of market research:
- Exploratory
- Evaluate
- Forecasting
Exploratory research helps you understand the market landscape when creating a strategy. Evaluation research helps to understand the effectiveness of your strategy, and forecasting research looks to the future or the causes of behaviour.
How to get the best results from a market research survey?
Market research surveys are a structured interview approach and quantitative research method. Surveys are ideal for understanding the behaviour and attitudes of a large group of people. A well-designed survey will give you:
- unbiased results,
- high-quality responses,
- representation of important groups,
- a respondent experience that helps build your business’s reputation,
- delivers a positive return on investment, and
- actionable recommendations
There are six main types of surveys:
- Online surveys
- Kiosk surveys
- Paper-based surveys
- IVR survey (interactive voice surveys)
- Telephone surveys
- In-Person (face-to-face surveys)
Our short guide will help you choose the best survey type for your needs.