Quantitative research is the systematic collection and analysis of numerical data to measure attitudes, behaviours, preferences, market trends or relationships between variables. Quantitative market research helps organisations move from anecdote to evidence by...
Organisations have access to more data than ever before. Sales results, website analytics, social media metrics, and operational data can all show what people are doing. With customer feedback and surveys, the information is often limited and conflicting. These...
Writing a market research brief can feel like a difficult task. You may know you need research, but not yet know the exact direction the project should take. That is precisely why the brief matters. Great market research starts with a great brief. When the market...
When young families settle, communities flourish. But only one in five mothers say they’d recommend their LGA to others. This community survey uncovers the services and touchpoints that shape their experience, and how local governments can turn ambivalent residents...
One of the most important questions when designing a survey is ‘How many people do I need in my survey?’. Get it wrong, and your survey will miss critical insights, be ignored by decision-makers, waste your resources and time, blow your budget, or exhaust your...
How can you design community research to deliver more reliable and actionable outcomes? Behavioural science can help improve research effectiveness and stakeholder engagement. In market and community research, surveying everyone is rarely practical. Even if we...
