by Eris Strategy | Jan 11, 2020 | Brand & Communications, Consulting Services & Project Management, Insight Methods
Few aspects of marketing generate more passion among marketers than advertising. Of all the marketing mix elements, advertising is the most visible part of a business strategy and is a high risk for both a business and the marketing director. When the risk pays off,...
by Eris Strategy | Dec 30, 2019 | Brand & Communications, Consulting Services & Project Management, Insight Methods
Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium. A cross-disciplinary digital magazine for industry thought leaders. In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...
by Eris Strategy | Dec 11, 2019 | Brand & Communications, Consulting Services & Project Management, Insight Methods, Insights, Product & Offer Development, Service & User Experience
Market segmentation is a technique used by marketers to separate a market into more manageable and insightful sub-markets. Used in product development and communication development, media strategy, and in both user and customer experience design and management, the...
by Eris Strategy | Oct 31, 2019 | Brand & Communications, Business & Stakeholders, Consulting Services & Project Management, Insight Methods, Product & Offer Development, Service & User Experience
Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...
by Eris Strategy | Jun 7, 2016 | Consulting Services & Project Management, Insight Methods
When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome. The same is also true when you commission market research or undertake it internally. Understanding your market...
by Eris Strategy | Oct 20, 2015 | Brand & Communications, Insight Methods
Branding has many functions that go beyond its most basic requirement of identification of a product. Branding, when done well, frames what consumers can expect from a product and can become an important part of the proposition itself. While creating a brand...
