Understanding what is important is important. Whether you are trying to improve services, build a new product, develop a strategy, or develop persuasive communication, you need to understand what is important to your audience. In this article, we will...
What is Kano analysis and how do you use it? Kano Analysis is a tool that helps you understand how changes in your service and product offering drive increased interest and satisfaction. Our guide to the Kano Analysis model will show you how this tool can help your...
When conducting research, we often ask about gender without much thought. Like other demographic questions, it is often slotted into a study because it is seen as something all studies should include. Like all survey questions in research, we should only ask what is...
We’ve created this useful guide to give you the information you need to understand, develop, manage, and measure the impact of the customer experience on your business. What is customer experience (CX)? Customer experience (CX) is an important part of...
Few industries have undergone as many disruptive changes as the banking and financial services industry within the past twenty years. Once an industry that prided itself on predictability, and hidden behind government regulation, each bank had almost identical...
Customer research is one the most important type of research that a company can undertake. Well designed and executed customer research increases the likelihood that a business will both uncover insights that will drive business growth and reduce costs. Well...
