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Eris Strategy

What is Customer Experience (CX)? Your Guide to Customer Experience

Nov 8, 2023 | Insight Methods, Service & User Experience, Social & Government

We’ve created this useful guide to give you the information you need to understand, develop, manage, and measure the impact of the customer experience on your business.   What is customer experience (CX)? Customer experience (CX) is an important part of...

Bank and Financial Services Market Research

May 27, 2022 | Brand & Communications, Financial Services, Insight Methods

Few industries have undergone as many disruptive changes as the banking and financial services industry within the past twenty years.  Once an industry that prided itself on predictability, and hidden behind government regulation, each bank had almost identical...

How to Do Customer Research | A practical guide

May 5, 2022 | Insight Methods, Service & User Experience

Customer research is one the most important type of research that a company can undertake.  Well designed and executed customer research increases the likelihood that a business will both uncover insights that will drive business growth and reduce costs.  Well...

How you can still do qualitative research during the COVID-19 outbreak ?

Mar 12, 2020 | Consulting Services & Project Management, Insight Methods

Great qualitative market research is critical to uncovering insights.  Doing this research face-to-face often provides the best results.  But how will a global pandemic like COVID-19 affect your ability to get the insights you need?  In any high flu season,...

Using Advertising Market Research to Create Effective Advertising

Jan 11, 2020 | Brand & Communications, Consulting Services & Project Management, Insight Methods

Few aspects of marketing generate more passion among marketers than advertising.  Of all the marketing mix elements, advertising is the most visible part of a business strategy and is a high risk for both a business and the marketing director.  When the risk pays off,...

Will your next market segmentation fail?

Dec 30, 2019 | Brand & Communications, Consulting Services & Project Management, Insight Methods

Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium.  A cross-disciplinary digital magazine for industry thought leaders.  In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...
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Recent Posts

  • What is Customer Experience (CX)? Your Guide to Customer Experience
  • Taking Australian Hospitality VET and Education to Asia and Beyond! | Case Study
  • Bank and Financial Services Market Research
  • How to Do Customer Research | A practical guide
  • Using Insights to Grow a Family Planning Brand | Case Study

Recent Posts

Recent Posts

  • What is Customer Experience (CX)? Your Guide to Customer Experience
  • Taking Australian Hospitality VET and Education to Asia and Beyond! | Case Study
  • Bank and Financial Services Market Research
  • How to Do Customer Research | A practical guide
  • Using Insights to Grow a Family Planning Brand | Case Study

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