May 5, 2022 | Insight Methods, Service & User Experience
Customer research is one the most important type of research that a company can undertake. Well designed and executed customer research increases the likelihood that a business will both uncover insights that will drive business growth and reduce costs. Well...
Mar 12, 2020 | Consulting Services & Project Management, Insight Methods
Great qualitative market research is critical to uncovering insights. Doing this research face-to-face often provides the best results. But how will a global pandemic like COVID-19 affect your ability to get the insights you need? In any high flu season,...
Jan 11, 2020 | Brand & Communications, Consulting Services & Project Management, Insight Methods
Few aspects of marketing generate more passion among marketers than advertising. Of all the marketing mix elements, advertising is the most visible part of a business strategy and is a high risk for both a business and the marketing director. When the risk pays off,...
Dec 30, 2019 | Brand & Communications, Consulting Services & Project Management, Insight Methods
Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium. A cross-disciplinary digital magazine for industry thought leaders. In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...
Dec 11, 2019 | Brand & Communications, Consulting Services & Project Management, Insight Methods, Insights, Product & Offer Development, Service & User Experience
Market segmentation is a technique used by marketers to separate a market into more manageable and insightful sub-markets. Used in product development and communication development, media strategy, and in both user and customer experience design and management, the...
Oct 31, 2019 | Brand & Communications, Business & Stakeholders, Consulting Services & Project Management, Insight Methods, Product & Offer Development, Service & User Experience
Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...
