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Eris Strategy

Using Insights to Grow a Family Planning Brand | Case Study

Oct 8, 2021 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare

Women’s personal health is a complex category where functional, emotional, and cultural needs intersect with personal identity. When in comes to family planning, these competing dynamics are intrinsic to a brands success. We gave our client the deep insights that they...

Finding new insights to revitalise a mature category | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare

How can a consumer goods and healthcare business breath new life into their dying brand?  By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...

Cutting through the clutter to engage with GPs | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Healthcare, Product & Offer Development, Service & User Experience, Social & Government

How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices?  By designing an approach that understood how medicine-related communication and training were prioritised, managed...

Recent Posts

  • Taking Australian Hospitality VET and Education to Asia and Beyond! | Case Study
  • Bank and Financial Services Market Research
  • How to Do Customer Research | A practical guide
  • Using Insights to Grow a Family Planning Brand | Case Study
  • The Consumer Behaviour of Toilet Paper Hoarding

Recent Posts

Recent Posts

  • Taking Australian Hospitality VET and Education to Asia and Beyond! | Case Study
  • Bank and Financial Services Market Research
  • How to Do Customer Research | A practical guide
  • Using Insights to Grow a Family Planning Brand | Case Study
  • The Consumer Behaviour of Toilet Paper Hoarding

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