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Eris Strategy

The Market Research Process | A Practical Guide

Oct 31, 2019 | Brand & Communications, Business & Stakeholders, Consulting Services & Project Management, Insight Methods, Product & Offer Development, Service & User Experience

Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...

Building brand assets for packaging and retail | Case Study

Jun 14, 2019 | Brand & Communications, Business & Stakeholders, Case Studies, Consumer Goods & Retail

What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget?  By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....

Cutting through the clutter to engage with GPs | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Healthcare, Product & Offer Development, Service & User Experience, Social & Government

How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices?  By designing an approach that understood how medicine-related communication and training were prioritised, managed...

Engaging with industry for course development | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Education, Product & Offer Development

How can a vocational education provider meet industry needs and provide a pathway that will attract fee paying students?  By developing an offer that understands employer needs, market trends and what motivates students to commit to professional development. For a...

Making a splash when launching an MBA into a crowded pool | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Education, Product & Offer Development

Could a world-class MBA program transfer their success into a new market?  Through a deep understanding of what students want from a new entrant, we helped our client evaluate the market opportunity and design their entry strategy. Being successful in one market can...

Becoming first choice for R&D and professional education | Case Study

Jun 14, 2019 | Brand & Communications, Business & Stakeholders, Case Studies, Education

How can a university become a preferred partner for R&D and professional education?  By clearly understanding how the market perceives them, know what they need to do to become a preferred provider, and then commit to promoting themselves to the market. While our...
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Recent Posts

  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising
  • Will your next market segmentation fail?
  • How to Do Market Segmentation for Your Business | A Practical Guide

Eris Strategy

We are a Sydney based market research company that creates evidence based strategies for clients seeking growth.  We help our clients with research that uncovers their sources of market growth through the use of the latest in behavioural science and management thinking.  With these insights we help clients to deliver strategies that create growth opportunities through communication, product development & service delivery.  

Recent Posts

Recent Posts

  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising
  • Will your next market segmentation fail?
  • How to Do Market Segmentation for Your Business | A Practical Guide

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Contact us

02 9660 0827
0404 707 752
engage@erisstrategy.com.au

Annandale, Sydney, NSW, 2038

Contact us

02 9660 0827
0404 707 752
engage@erisstrategy.com.au

112a View St, Annandale, Sydney, New South Wales 2038,

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