• Home
  • Solutions
    • Product & Offer Development
    • Brand & Communications
    • Service & User Experience
    • Business & Stakeholders
    • Insight Methods
    • Consulting Services & Project Management
  • Industry Experience
    • Financial Services
    • Education
    • Healthcare
    • Consumer Goods & Retail
    • Social & Government
    • Technology & Commercial
  • Case Studies
  • Blog
  • Contact Us
Eris Strategy

Improving the third-party customer experience | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Financial Services, Service & User Experience

The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...

Using Market Insights in a Brand Reputation Crises

Oct 13, 2015 | Brand & Communications, Business & Stakeholders

It seems like every week another company who you would think would know better, finds a new and creative way to undermine their business through unethical practices, unchecked rogue employees, or just finding they are seriously out of steps with the values of the rest...

Using Customer Insights to Build a Customer Centric Business

Aug 13, 2015 | Brand & Communications, Business & Stakeholders, Insight Methods

Becoming a customer-centric business seems simple enough in principle; keep your customers at the centre of your business decision making.  What that means in practice is something else.  Among the many reasons business fail to become customer-centric is that their...

Improving Your Research with the EAST Framework

Mar 12, 2014 | Business & Stakeholders, Insight Methods

In a previous post, I discussed how the EAST framework, built from behavioural economics, can help diagnose compliance problems and be used to increase the number of your customers. In this post, I’m going to show how I use the framework for fine-tuning research...

Getting the Best from Your Stakeholder & Channel Marketing

Jan 12, 2014 | Business & Stakeholders, Consulting Services & Project Management, Service & User Experience

Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that...

What Type Of Relationship Do You Have With Your Market?

Dec 12, 2013 | Business & Stakeholders, Insight Methods, Product & Offer Development

A friend of many years helps you to re-turf and landscape the backyard over the long weekend.  As a sign of your appreciation, you decide to give them $100 for the effort.  After all, he spent his time and incurred costs to help you. Smart move? Surely your friend...
Next Entries »

Recent Posts

  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising
  • Will your next market segmentation fail?
  • How to Do Market Segmentation for Your Business | A Practical Guide

Eris Strategy

We are a Sydney based market research company that creates evidence based strategies for clients seeking growth.  We help our clients with research that uncovers their sources of market growth through the use of the latest in behavioural science and management thinking.  With these insights we help clients to deliver strategies that create growth opportunities through communication, product development & service delivery.  

Recent Posts

Recent Posts

  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising
  • Will your next market segmentation fail?
  • How to Do Market Segmentation for Your Business | A Practical Guide

Categories

  • Product & Offer Development
  • Brand & Communications
  • Service & User Experience
  • Business & Stakeholders
  • Insight Methods
  • Consulting Services & Project Management
  • Financial Services
  • Education
  • Healthcare
  • Consumer Goods & Retail
  • Social & Government
  • Technology & Commercial

Contact us

02 9660 0827
0404 707 752
engage@erisstrategy.com.au

Annandale, Sydney, NSW, 2038

Contact us

02 9660 0827
0404 707 752
engage@erisstrategy.com.au

112a View St, Annandale, Sydney, New South Wales 2038,

  • Follow
Privacy Statement
©Copyright Eris Strategy 2019
Site by Squeeze Creative