Business & Stakeholders
Creating successful relationships.
Rarely does a business operate independently in achieving its goals. Even for business that market to the end-consumers, successful strategies and execution often need to include the role played by stakeholders, key influencers or the sales channel. We work with clients to understand what motivates and inhibits support from those that directly or indirectly impact the success of their business, and help to design strategies that elicit their support.
What we do
Who are the stakeholders, influencers, and gatekeepers that impact the success of your business? What are the interrelationships, and what type of influence do third parties exert on those who buy or use your product? The first step in designing strategies that are aimed at third parties is to understand the ‘who’ and ‘how’ of the stakeholder space, then to delve deeper into the ‘why’ that motivates their behaviour. First working with those in our client’s business that have contact with third parties, we then speak directly with the influencers to understand how their needs and decision-making context influence their behaviour. Then, as the project needs dictate, we can employ a breadth of techniques to understand the relative and financial impact of influencers, to design and test the right strategies to grow the business.
What is your share of recommendation? Tracking the support of your brand by key influencers is as important as tracking your brand’s health among consumers, sometimes even more so! Whether undertaking periodic tracking or a once evaluation, our approach is to measure the behaviour, both motivations and context factors that drive the behaviour. For a complete understanding of what drives third-part behaviour, we integrate client data with alternative sources that can also determine how changes in how clients engage with influencers can improve business outcomes.
Beyond your brand’s image, what is your organisation’s reputation? Unlike brand health, reputation is organisation wide approach that is taken into account how an organisation operates within a society, such as how treats employees, the social and natural environment. Reputation analysis and tracking are important for those businesses that rely on the goodwill and support of communities for their operations. Through speaking with the relevant target audiences, our approach is to understand the type of reputation that an organisation has and how that reputation impacts their willingness to support an organisation, especially at those times when an organisation is more dependent on the need for support.
Case Studies & Insights
Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...
What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget? By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....
How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices? By designing an approach that understood how medicine-related communication and training were prioritised, managed...