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Bank and Financial Services Market Research

Bank and Financial Services Market Research

May 27, 2022 | Blog, Brand & Communications, Financial Services, Insight Methods

Few industries have undergone as many disruptive changes as the banking and financial services industry within the past twenty years.  Once an industry that prided itself on predictability, and hidden behind government regulation, each bank had almost identical...
Helping a bank find and communicate the right brand positioning | Case Study

Helping a bank find and communicate the right brand positioning | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Financial Services

In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...
Improving the third-party customer experience | Case Study

Improving the third-party customer experience | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Financial Services, Service & User Experience

The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...
Understanding competitor’s campaigns to build strategy | Case Study

Understanding competitor’s campaigns to build strategy | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Financial Services

In a competitive market, your competitors are a key source of insight. By monitoring and analysing individual campaigns and media spend, we helped our client build strategies that improved media spend efficiency and extract insights from competitors.   Over two...
Brand tacking that you can bank on | Case Study

Brand tacking that you can bank on | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Financial Services

Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...
Making the tracking of customer experience lively! | Case Study

Making the tracking of customer experience lively! | Case Study

Jun 14, 2019 | Case Studies, Financial Services, Service & User Experience

How can a financial service firm with a growing number of products, and service channels know where to get the best return from improving customer experience?  By having a platform that tracks all the key experience moments with actionable metrics and live reporting....
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Recent Posts

  • Quantitative Market Research: What It Is, How It Works and When to Use It
  • Qualitative Market Research: What It Is, How It Works and When to Use It
  • How to Write a Market Research Brief: Template, Examples and Best Practice
  • Building Future Communities: What Young Families Need from Councils
  • Changing Family Demographics in Australia: What Local Governments and Businesses Need to Know

Recent Posts

Recent Posts

  • Quantitative Market Research: What It Is, How It Works and When to Use It
  • Qualitative Market Research: What It Is, How It Works and When to Use It
  • How to Write a Market Research Brief: Template, Examples and Best Practice
  • Building Future Communities: What Young Families Need from Councils
  • Changing Family Demographics in Australia: What Local Governments and Businesses Need to Know

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