Jun 14, 2019 | Brand & Communications, Case Studies, Financial Services
How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...
Mar 12, 2015 | Blog, Brand & Communications, Consumer Goods & Retail, Financial Services, Insight Methods
Brand tracking studies, whether done continuously or periodically, represent one of the largest research investments a company makes. With such a large investment and with outcomes that impact significant investment decisions, it is critical that companies maximise...
