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Using Insights to Grow a Family Planning Brand | Case Study

Oct 8, 2021 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare

Women’s personal health is a complex category where functional, emotional, and cultural needs intersect with personal identity. When in comes to family planning, these competing dynamics are intrinsic to a brands success. We gave our client the deep insights that they...

Designing the in-store user experience | Case Study

Jun 14, 2019 | Case Studies, Social & Government, Technology & Commercial

How can a technology business use their retail environment to drive customer engagement?  By designing stores that understand how the store’s design shapes behaviour in the store and out-of-store engagement. Although telephone and online customer experience were...

Mapping and tracking the customer experience | Case Study

Jun 14, 2019 | Case Studies, Service & User Experience, Technology & Commercial

As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business.  We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...

Driving sales with customer experience | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Consumer Goods & Retail, Product & Offer Development, Service & User Experience

How can a mature business turn around their declining retail sales?  By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...

Building brand assets for packaging and retail | Case Study

Jun 14, 2019 | Brand & Communications, Business & Stakeholders, Case Studies, Consumer Goods & Retail

What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget?  By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....

Finding new insights to revitalise a mature category | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare

How can a consumer goods and healthcare business breath new life into their dying brand?  By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...
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Recent Posts

  • Doing Customer Research
  • Using Insights to Grow a Family Planning Brand | Case Study
  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising

Recent Posts

Recent Posts

  • Doing Customer Research
  • Using Insights to Grow a Family Planning Brand | Case Study
  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising

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