Insight + Strategy
Categories
How to do Market Research | A Practical Guide
Unless you are in a government backed monopoly that has no customer related performance requirements, then undertaking market research is important to your business. Market research brings the insights a business needs about the outside world into the business, so...
Designing the in-store user experience
How can a technology business use their retail environment to drive customer engagement? By designing stores that understand how the store’s design shapes behaviour in the store and out-of-store engagement. Although telephone and online customer experience were...
Mapping and tracking the customer experience
As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business. We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...
Driving sales with customer experience
How can a mature business turn around their declining retail sales? By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...
Building brand assets for packaging and retail
What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget? By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....
Finding new insights to revitalise a mature category
How can a consumer goods and healthcare business breath new life into their dying brand? By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...
Cutting through the clutter to engage with GPs
How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices? By designing an approach that understood how medicine-related communication and training were prioritised, managed...
Engaging with industry for course development
How can a vocational education provider meet industry needs and provide a pathway that will attract fee paying students? By developing an offer that understands employer needs, market trends and what motivates students to commit to professional development. For a...
Improving education access for all!
How can a world-ranked university increase applications from students from socially and economically disadvantaged backgrounds who could succeed at their institution? By creating an integrated program that understood how the student journey created an experience that...
Making a splash when launching an MBA into a crowded pool
Could a world-class MBA program transfer their success into a new market? Through a deep understanding of what students want from a new entrant, we helped our client evaluate the market opportunity and design their entry strategy. Being successful in one market can...
Becoming first choice for R&D and professional education
How can a university become a preferred partner for R&D and professional education? By clearly understanding how the market perceives them, know what they need to do to become a preferred provider, and then commit to promoting themselves to the market. While our...
Finding and communicating the right brand positioning
In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...
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Phone 02 9660 0827
Mobile 0404 707 752
Email engage@erisstrategy.com.au
Annandale, NSW, 2038