Insight + Strategy

Bank and Financial Services Market Research

Few industries have undergone as many disruptive changes as the banking and financial services industry within the past twenty years.  Once an industry that prided itself on predictability, and hidden behind government regulation, each bank had almost identical...

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How to Do Customer Research | A practical guide

Customer research is one the most important type of research that a company can undertake.  Well designed and executed customer research increases the likelihood that a business will both uncover insights that will drive business growth and reduce costs.  Well...

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Will your next market segmentation fail?

Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium.  A cross-disciplinary digital magazine for industry thought leaders.  In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...

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The Market Research Process | A Practical Guide

Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...

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Designing the in-store user experience | Case Study

How can a technology business use their retail environment to drive customer engagement?  By designing stores that understand how the store’s design shapes behaviour in the store and out-of-store engagement. Although telephone and online customer experience were...

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