Insight + Strategy
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Using Advertising Market Research to Create Effective Advertising
Few aspects of marketing generate more passion among marketers than advertising. Of all the marketing mix elements, advertising is the most visible part of a business strategy and is a high risk for both a business and the marketing director. When the risk pays off,...
Will your next market segmentation fail?
Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium. A cross-disciplinary digital magazine for industry thought leaders. In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...
How to Do Market Segmentation for Your Business | A Practical Guide
Market segmentation is a technique used by marketers to separate a market into more manageable and insightful sub-markets. Used in product development and communication development, media strategy, and in both user and customer experience design and management, the...
The Market Research Process | A Practical Guide
Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...
Designing the in-store user experience | Case Study
How can a technology business use their retail environment to drive customer engagement? By designing stores that understand how the store’s design shapes behaviour in the store and out-of-store engagement. Although telephone and online customer experience were...
Mapping and tracking the customer experience | Case Study
As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business. We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...
Driving sales with customer experience | Case Study
How can a mature business turn around their declining retail sales? By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...
Building brand assets for packaging and retail | Case Study
What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget? By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....
Finding new insights to revitalise a mature category | Case Study
How can a consumer goods and healthcare business breath new life into their dying brand? By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...
Cutting through the clutter to engage with GPs | Case Study
How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices? By designing an approach that understood how medicine-related communication and training were prioritised, managed...
Engaging with industry for course development | Case Study
How can a vocational education provider meet industry needs and provide a pathway that will attract fee paying students? By developing an offer that understands employer needs, market trends and what motivates students to commit to professional development. For a...
Improving education access for all! | Case Study
How can a world-ranked university increase applications from students from socially and economically disadvantaged backgrounds who could succeed at their institution? By creating an integrated program that understood how the student journey created an experience that...
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