Insight + Strategy
Categories
Improving the third-party customer experience
The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...
Understanding competitor’s campaigns to build strategy
In a competitive market, your competitors are a key source of insight. By monitoring and analysing individual campaigns and media spend, we helped our client build strategies that improved media spend efficiency and extract insights from competitors. Over two thousand...
Brand tacking that you can bank on.
Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...
Making the tracking of customer experience lively!
How can a financial service firm with a growing number of products, and service channels know where to get the best return from improving customer experience? By having a platform that tracks all the key experience moments with actionable metrics and live reporting....
Becoming #1 for customer banking
How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...
Building Strong Brand Assets
Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding. Brand assets are what consumers use to identify their brand in a crowded market, signify the quality and product experience, and for a...
Red Queen Hypothesis: Playing to Win in the Brand Evolutionary Arms Race
The Red Queen Hypothesis takes its name from a passage in Alice in Wonderland, and it provides a clear framework for understanding how business strategy operates in a competitive market.
What Drives Your Market Research Costs?
When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome. The same is also true when you commission market research or undertake it internally. Understanding cost drivers means you can feel more confident that when you are commissioning research it will be within budget and it will deliver against your objectives.
Creating Motivating Product Claims
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are three brands and none of them are familiar to you. They also all have a same price for the size that you want. Which would you buy? What if one of the brands cost more, would you want to know why?
Creating Persuasive Communication
It is a truism of marketing that you need to match your message with your customers’ mindset. Understanding their mindset helps us to understand why a feature is valued and how to frame those features to create persuasive communication. So how do we go about understanding a consumer’s mindset in such a way that helps us craft persuasive communication?
Uncovering the Right Brand Expression: Building a Brand Positioning
Branding has many functions that go beyond its most basic requirement of identification of a product. Branding when done well frames what consumers can expect from a product and can become an important part of the proposition itself.
Using Market Insights in a Brand Reputation Crises
It seems like every week another company who you would think would know better, finds a new and creative way to undermine their business through unethical practices, unchecked rogue employees, or just finding they are seriously out of steps with the values of the rest of society. Brand reputation, that most precious of business assets that take years to establish, can quickly disappear.
We'd love to hear from you.
Phone 02 9660 0827
Mobile 0404 707 752
Email engage@erisstrategy.com.au
112a View St, Annandale, New South Wales 2038