Insight + Strategy
Categories
Making a splash when launching an MBA into a crowded pool | Case Study
Could a world-class MBA program transfer their success into a new market? Through a deep understanding of what students want from a new entrant, we helped our client evaluate the market opportunity and design their entry strategy. Being successful in one market can...
Becoming first choice for R&D and professional education | Case Study
How can a university become a preferred partner for R&D and professional education? By clearly understanding how the market perceives them, know what they need to do to become a preferred provider, and then commit to promoting themselves to the market. While our...
Helping a bank find and communicate the right brand positioning | Case Study
In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...
Improving the third-party customer experience | Case Study
The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...
Understanding competitor’s campaigns to build strategy | Case Study
In a competitive market, your competitors are a key source of insight. By monitoring and analysing individual campaigns and media spend, we helped our client build strategies that improved media spend efficiency and extract insights from competitors. Over two thousand...
Brand tacking that you can bank on | Case Study
Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...
Making the tracking of customer experience lively! | Case Study
How can a financial service firm with a growing number of products, and service channels know where to get the best return from improving customer experience? By having a platform that tracks all the key experience moments with actionable metrics and live reporting....
Becoming #1 for customer banking | Case Study
How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...
Building Strong Brand Assets
Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding. Brand assets are what consumers use to identify their brand in a crowded market, signify the quality and product experience, and for a...
Red Queen Hypothesis: The Brand Evolutionary Arms Race
The Red Queen Hypothesis takes its name from a passage in Alice in Wonderland, and it provides a clear framework for understanding how business strategy operates in a competitive market.
What Drives Your Market Research Costs?
When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome. The same is also true when you commission market research or undertake it internally. Understanding cost drivers means you can feel more confident that when you are commissioning research it will be within budget and it will deliver against your objectives.
Writing Motivating Product Claims
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are three brands and none of them are familiar to you. They also all have a same price for the size that you want. Which would you buy? What if one of the brands cost more, would you want to know why?
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Email engage@erisstrategy.com.au
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