Insight + Strategy
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Quantitative Market Research: What It Is, How It Works and When to Use It
Quantitative research uses numerical data to measure attitudes, behaviours and market trends. Learn how it differs from qualitative research, the main methods used, and how businesses apply it to make evidence-based decisions.
Qualitative Market Research: What It Is, How It Works and When to Use It
Discover the importance of qualitative research in understanding motivations and needs for effective organizational change.
How to Write a Market Research Brief: Template, Examples and Best Practice
Master the art of a market research brief to guide your project direction and achieve effective research outcomes.
Building Future Communities: What Young Families Need from Councils
This article reveals research on what drives satisfaction and advocacy for councils among mothers of young families, and how councils can improve community sentiment.
Changing Family Demographics in Australia: What Local Governments and Businesses Need to Know
Explore how Australia’s changing birth rates and family structures impact local economies, housing, and service delivery—and what governments and businesses can do to adapt.
How Many People Do You Really Need for a Survey?
One of the most important questions when designing a survey is ‘How many people do I need in my survey?’. Get it wrong, and your survey will miss critical insights, be ignored by decision-makers, waste your resources and time, blow your budget, or exhaust your...
Using behavioural science to improve your community research
How can you improve respose rates and representativeness in your community research? This short guide outlines how to make a difference and improve credability and reliability in your studies.
Market Research Surveys: How to Choose the Right Research Survey Method
A market research survey is one of the most effective ways to understand customers, communities, markets and stakeholders at scale. But the value of a research survey depends greatly on choosing the right method. Online surveys, telephone surveys, in-person...
How Do You Measure Importance?
Understanding what is important is important. Whether you are trying to improve services, build a new product, develop a strategy, or develop persuasive communication, you need to understand what is important to your audience.
Kano Analysis: Selecting the right product and service features
What is Kano analysis and how do you use it? Kano Analysis is a tool that helps you understand how changes in your service and product offering drive increased interest and satisfaction. Our guide to the Kano Analysis model will show you how this tool can help your...
How to Ask Gender, Sex and Sexuality Questions in a Survey
When conducting research, we often ask about gender without much thought. Like other demographic questions, it is often slotted into a study because it is seen as something all studies should include. Like all survey questions in research, we should only ask what is...
What is Customer Experience (CX)? Your guide to improving CX in your business
We've created this useful guide to give you the information you need to understand, develop, manage, and measure the impact of the customer experience on your business. What is customer experience (CX)? Customer experience (CX) is an important part of...
Bank and Financial Services Market Research
Few industries have undergone as many disruptive changes as the banking and financial services industry within the past twenty years. Once an industry that prided itself on predictability, and hidden behind government regulation, each bank had almost identical...
How to Do Customer Research | A practical guide
Customer research is one the most important type of research that a company can undertake. Well designed and executed customer research increases the likelihood that a business will both uncover insights that will drive business growth and reduce costs. Well...
Consumer Psychology of Toilet Paper Hoarding
The toilet paper hoarding during COVID may seem like another quirk of irrational consumer behaviour that is driven by emotion. Or another sign that society has gone mad! However, it is normal behaviour that we all do from time-to-time that rational when you...
How you can still do qualitative research during the COVID-19 outbreak ?
Great qualitative market research is critical to uncovering insights. Doing this research face-to-face often provides the best results. But how will a global pandemic like COVID-19 affect your ability to get the insights you need? In any high flu season,...
Using Advertising Market Research to Create Effective Advertising
Few aspects of marketing generate more passion among marketers than advertising. Of all the marketing mix elements, advertising is the most visible part of a business strategy and is a high risk for both a business and the marketing director. When the risk pays off,...
Will your next market segmentation fail?
Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium. A cross-disciplinary digital magazine for industry thought leaders. In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...
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