Dec 11, 2019 | Brand & Communications, Consulting Services & Project Management, Insight Methods, Insights, Product & Offer Development, Service & User Experience
Market segmentation is a technique used by marketers to separate a market into more manageable and insightful sub-markets. Used in product development and communication development, media strategy, and in both user and customer experience design and management, the...
Oct 31, 2019 | Brand & Communications, Business & Stakeholders, Consulting Services & Project Management, Insight Methods, Product & Offer Development, Service & User Experience
Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...
Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Consumer Goods & Retail, Product & Offer Development, Service & User Experience
How can a mature business turn around their declining retail sales? By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...
Jun 14, 2019 | Business & Stakeholders, Case Studies, Healthcare, Product & Offer Development, Service & User Experience, Social & Government
How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices? By designing an approach that understood how medicine-related communication and training were prioritised, managed...
Jun 14, 2019 | Business & Stakeholders, Case Studies, Education, Product & Offer Development
How can a vocational education provider meet industry needs and provide a pathway that will attract fee-paying students? By developing an offer that understands employer needs, market trends and what motivates students to commit to professional development. For a...
Jun 14, 2019 | Case Studies, Education, Product & Offer Development, Social & Government
How can a world-ranked university increase applications from students from socially and economically disadvantaged backgrounds who could succeed at their institution? By creating an integrated program that understood how the student journey created an experience that...
