How to Do Market Segmentation for Your Business | A Practical Guide

Market segmentation is a technique used by marketers to separate a market into more manageable and insightful sub-markets.  Used in product development and communication development, media strategy, and in both user and customer experience design and management, the...

The Market Research Process | A Practical Guide

Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...

Driving sales with customer experience | Case Study

How can a mature business turn around their declining retail sales?  By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...