Dec 11, 2019 | Brand & Communications, Consulting Services & Project Management, Insight Methods, Insights, Product & Offer Development, Service & User Experience
Market segmentation is a technique used by marketers to separate a market into more manageable and insightful sub-markets. Used in product development and communication development, media strategy, and in both user and customer experience design and management, the...
Oct 15, 2018 | Brand & Communications, Insights, Product & Offer Development
Ever wondered what your business strategy and the study of parasites have in common? How about the predator-prey relationship and your communication strategy? Even briefly thinking about these relationships that play out in our backyard, and within us, gives us a...
