Case Studies

The Consumer Behaviour of Toilet Paper Hoarding

Hoarding toilet paper may seem like another quirk of irrational consumer behaviour that is driven by emotion.  Or another sign that society has gone mad!  However, it is normal behaviour that we all do from time-to-time that rational when you understand it.  The...

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Will your next market segmentation fail?

Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium.  A cross-disciplinary digital magazine for industry thought leaders.  In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...

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The Market Research Process | A Practical Guide

Unless you are in a government-backed monopoly that has no customer-related performance requirements, then undertaking market research is important to your business. The market research process brings the insights a business needs about the outside world into the...

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Designing the in-store user experience | Case Study

How can a technology business use their retail environment to drive customer engagement?  By designing stores that understand how the store’s design shapes behaviour in the store and out-of-store engagement. Although telephone and online customer experience were...

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Mapping and tracking the customer experience | Case Study

As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business.  We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...

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Driving sales with customer experience | Case Study

How can a mature business turn around their declining retail sales?  By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...

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Building brand assets for packaging and retail | Case Study

What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget?  By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....

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Cutting through the clutter to engage with GPs | Case Study

How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices?  By designing an approach that understood how medicine-related communication and training were prioritised, managed...

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Eris Strategy

We are a consultancy that creates evidence based strategies for clients seeking growth. 

We help our clients with research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking. 

With these insights we help clients to design strategies that create growth opportunities through communication, product development & service delivery.

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