Case Studies

How to do Market Research | A Practical Guide

Unless you are in a government backed monopoly that has no customer related performance requirements, then undertaking market research is important to your business. Market research brings the insights a business needs about the outside world into the business, so...

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Designing the in-store user experience

How can a technology business use their retail environment to drive customer engagement?  By designing stores that understand how the store’s design shapes behaviour in the store and out-of-store engagement. Although telephone and online customer experience were...

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Mapping and tracking the customer experience

As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business.  We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...

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Driving sales with customer experience

How can a mature business turn around their declining retail sales?  By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...

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Building brand assets for packaging and retail

What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget?  By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....

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Finding new insights to revitalise a mature category

How can a consumer goods and healthcare business breath new life into their dying brand?  By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...

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Cutting through the clutter to engage with GPs

How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices?  By designing an approach that understood how medicine-related communication and training were prioritised, managed...

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Engaging with industry for course development

How can a vocational education provider meet industry needs and provide a pathway that will attract fee paying students?  By developing an offer that understands employer needs, market trends and what motivates students to commit to professional development. For a...

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Improving education access for all!

How can a world-ranked university increase applications from students from socially and economically disadvantaged backgrounds who could succeed at their institution? By creating an integrated program that understood how the student journey created an experience that...

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Making a splash when launching an MBA into a crowded pool

Could a world-class MBA program transfer their success into a new market?  Through a deep understanding of what students want from a new entrant, we helped our client evaluate the market opportunity and design their entry strategy. Being successful in one market can...

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Becoming first choice for R&D and professional education

How can a university become a preferred partner for R&D and professional education?  By clearly understanding how the market perceives them, know what they need to do to become a preferred provider, and then commit to promoting themselves to the market. While our...

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Finding and communicating the right brand positioning

In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...

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Eris Strategy

We are a consultancy that creates evidence based strategies for clients seeking growth. 

We help our clients with research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking. 

With these insights we help clients to design strategies that create growth opportunities through communication, product development & service delivery.

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