Case Studies

Improving the third-party customer experience | Case Study

The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...

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Brand tacking that you can bank on | Case Study

Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...

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Becoming #1 for customer banking | Case Study

How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...

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Building Strong Brand Assets

Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding.  Brand assets are what consumers use to identify their brand in a crowded market, signify the quality and product experience, and for a...

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What Drives Your Market Research Costs?

When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome.  The same is also true when you commission market research or undertake it internally.  Understanding cost drivers means you can feel more confident that when you are commissioning research it will be within budget and it will deliver against your objectives.

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Writing Motivating Product Claims

Imagine you are on holiday and you need to buy milk.  Nothing fancy; just milk.   After entering a store, you find your way to where the milk is kept.  There are three brands and none of them are familiar to you.  They also all have a same price for the size that you want.  Which would you buy?  What if one of the brands cost more, would you want to know why?

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Eris Strategy

We are a consultancy that creates evidence based strategies for clients seeking growth. 

We help our clients with research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking. 

With these insights we help clients to design strategies that create growth opportunities through communication, product development & service delivery.

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