Case Studies
Brand tacking that you can bank on | Case Study
Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...
Making the tracking of customer experience lively! | Case Study
How can a financial service firm with a growing number of products, and service channels know where to get the best return from improving customer experience? By having a platform that tracks all the key experience moments with actionable metrics and live reporting....
Becoming #1 for customer banking | Case Study
How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...
Building Strong Brand Assets
Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding. Brand assets are what consumers use to identify their brand in a crowded market, signify the quality and product experience, and for a...
Red Queen Hypothesis: The Brand Evolutionary Arms Race
The Red Queen Hypothesis takes its name from a passage in Alice in Wonderland, and it provides a clear framework for understanding how business strategy operates in a competitive market.
What Drives Your Market Research Costs?
When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome. The same is also true when you commission market research or undertake it internally. Understanding cost drivers means you can feel more confident that when you are commissioning research it will be within budget and it will deliver against your objectives.
Writing Motivating Product Claims
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are three brands and none of them are familiar to you. They also all have a same price for the size that you want. Which would you buy? What if one of the brands cost more, would you want to know why?
Creating Persuasive Communication
It is a truism of marketing that you need to match your message with your customers’ mindset. Understanding their mindset helps us to understand why a feature is valued and how to frame those features to create persuasive communication. So how do we go about understanding a consumer’s mindset in such a way that helps us craft persuasive communication?
Uncovering the Right Brand Expression: Building a Brand Positioning
Branding has many functions that go beyond its most basic requirement of identification of a product. Branding when done well frames what consumers can expect from a product and can become an important part of the proposition itself.
Using Market Insights in a Brand Reputation Crises
It seems like every week another company who you would think would know better, finds a new and creative way to undermine their business through unethical practices, unchecked rogue employees, or just finding they are seriously out of steps with the values of the rest of society. Brand reputation, that most precious of business assets that take years to establish, can quickly disappear.
How Perceptions of Choice Risk Shape Brand Choice
Brand choice is about prediction. What will the brand deliver? While a brand could deliver many things, rarely is anything certain. Consumers know this, and where there is uncertainty it is a driver of many of their emotions during and after making a decision. While a consumer may not always voice their choices in terms of managing risk associated with uncertainty, we see it in their behaviour; we see it in their brand choices.
Using Customer Insights to Build a Customer Centric Business
Becoming a customer-centric business seems simple enough in principle; keep your customers at the centre of your business decision making. What that means in practice is something else. Among the many reasons business fail to become customer-centric is that their customer understanding does reflect what drives customer behaviour.
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Eris Strategy
We are a consultancy that creates evidence based strategies for clients seeking growth.
We help our clients with research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking.
With these insights we help clients to design strategies that create growth opportunities through communication, product development & service delivery.
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