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Cutting through the clutter to engage with GPs | Case Study

Cutting through the clutter to engage with GPs | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Healthcare, Product & Offer Development, Service & User Experience, Social & Government

How can a government agency – NPS MedicineWise – clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices?  By designing an approach that understood how medicine-related communication and...
Improving the third-party customer experience | Case Study

Improving the third-party customer experience | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Financial Services, Service & User Experience

The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...
Making the tracking of customer experience lively! | Case Study

Making the tracking of customer experience lively! | Case Study

Jun 14, 2019 | Case Studies, Financial Services, Service & User Experience

How can a financial service firm with a growing number of products, and service channels know where to get the best return from improving customer experience?  By having a platform that tracks all the key experience moments with actionable metrics and live reporting....
Random Acts of Service:  Would your customer service pass the Turing Test?

Random Acts of Service: Would your customer service pass the Turing Test?

Jun 26, 2015 | Blog, Service & User Experience

Who is likely to give you the best customer service, a human or a robot?  While the answer may seem obvious (hint: the human!), automated services are hard to beat for routine types of services, and they are getting better!  These automated procedures are the backbone...
Building a Customer Centric Business with Customer Journey Mapping

Building a Customer Centric Business with Customer Journey Mapping

Jul 12, 2014 | Blog, Product & Offer Development, Service & User Experience

Creating a customer-centric business is not just about creating products and services that satisfy; it is also about creating an experience that drives business outcomes. A win-win situation for you and your customers. An approach that has helped many businesses to...
Linking Service Delivery to Customer Behaviour

Linking Service Delivery to Customer Behaviour

Jun 12, 2014 | Blog, Insight Methods, Service & User Experience

What drives customer retention and repeat buying? Having the right product at the right price is definitely key to keeping your customers. However, when products are easily substituted and prices are competitive it is the service experience that can create your...
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Recent Posts

Recent Posts

  • Quantitative Market Research: What It Is, How It Works and When to Use It
  • Qualitative Market Research: What It Is, How It Works and When to Use It
  • How to Write a Market Research Brief: Template, Examples and Best Practice
  • Building Future Communities: What Young Families Need from Councils
  • Changing Family Demographics in Australia: What Local Governments and Businesses Need to Know

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