Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare
How can a consumer goods and healthcare business breath new life into their dying brand? By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...
Jun 14, 2019 | Brand & Communications, Business & Stakeholders, Case Studies, Education
How can a university become a preferred partner for R&D and professional education? By clearly understanding how the market perceives them, know what they need to do to become a preferred provider, and then commit to promoting themselves to the market. While our...
Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Financial Services
In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...
Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Financial Services
In a competitive market, your competitors are a key source of insight. By monitoring and analysing individual campaigns and media spend, we helped our client build strategies that improved media spend efficiency and extract insights from competitors. Over two thousand...
Jun 14, 2019 | Brand & Communications, Case Studies, Financial Services
Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...
Jun 14, 2019 | Brand & Communications, Case Studies, Financial Services
How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...
