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Eris Strategy

Finding new insights to revitalise a mature category | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare

How can a consumer goods and healthcare business breath new life into their dying brand?  By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...

Becoming first choice for R&D and professional education | Case Study

Jun 14, 2019 | Brand & Communications, Business & Stakeholders, Case Studies, Education

How can a university become a preferred partner for R&D and professional education?  By clearly understanding how the market perceives them, know what they need to do to become a preferred provider, and then commit to promoting themselves to the market. While our...

Helping a bank find and communicate the right brand positioning | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Financial Services

In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...

Understanding competitor’s campaigns to build strategy | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Financial Services

In a competitive market, your competitors are a key source of insight. By monitoring and analysing individual campaigns and media spend, we helped our client build strategies that improved media spend efficiency and extract insights from competitors. Over two thousand...

Brand tacking that you can bank on | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Financial Services

Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...

Becoming #1 for customer banking | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Financial Services

How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...
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Recent Posts

  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising
  • Will your next market segmentation fail?
  • How to Do Market Segmentation for Your Business | A Practical Guide

Eris Strategy

We are a Sydney based market research company that creates evidence based strategies for clients seeking growth.  We help our clients with research that uncovers their sources of market growth through the use of the latest in behavioural science and management thinking.  With these insights we help clients to deliver strategies that create growth opportunities through communication, product development & service delivery.  

Recent Posts

Recent Posts

  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising
  • Will your next market segmentation fail?
  • How to Do Market Segmentation for Your Business | A Practical Guide

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  • Brand & Communications
  • Service & User Experience
  • Business & Stakeholders
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  • Consumer Goods & Retail
  • Social & Government
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Contact us

02 9660 0827
0404 707 752
engage@erisstrategy.com.au

Annandale, Sydney, NSW, 2038

Contact us

02 9660 0827
0404 707 752
engage@erisstrategy.com.au

112a View St, Annandale, Sydney, New South Wales 2038,

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