Jun 14, 2019 | Brand & Communications, Case Studies, Financial Services
Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...
Jun 14, 2019 | Brand & Communications, Case Studies, Financial Services
How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...
Oct 15, 2018 | Brand & Communications, Uncategorized
Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding. Brand assets are what consumers use to identify their brand in a crowded market, signify the quality and product experience, and for a...
Oct 15, 2018 | Brand & Communications, Insights, Product & Offer Development
Ever wondered what your business strategy and the study of parasites have in common? How about the predator-prey relationship and your communication strategy? Even briefly thinking about these relationships that play out in our backyard, and within us, gives us a...
Apr 12, 2016 | Brand & Communications
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are three brands and none of them is familiar to you. They also all have the same price for the size that you...
Apr 12, 2016 | Brand & Communications
It is a truism of marketing that you need to match your message with your customers’ mindset. Understanding their mindset helps us to understand why a feature is valued and how to frame those features to create persuasive communication. So how do we go about...
