In a competitive market, your competitors are a key source of insight. By monitoring and analysing individual campaigns and media spend, we helped our client build strategies that improved media spend efficiency and extract insights from competitors. Over two...
Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...
How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. ING Bank was experiencing growing pains. They were not so big that their size ensured they made it...
Since the first person scratched their mark on a pottery bowl, successful businesses and marketers have known the power of branding. Brand assets are what consumers use to identify their brand in a crowded market, signify the quality and product experience, and for a...
Ever wondered what your business strategy and the study of parasites have in common? How about the predator-prey relationship and your communication strategy? Even briefly thinking about these relationships that play out in our backyard and within us gives us a...
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are three brands and none of them is familiar to you. They also all have the same price for the size that you...
