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Eris Strategy

Helping a bank find and communicate the right brand positioning | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Financial Services

In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...

What Drives Your Market Research Costs?

Jun 7, 2016 | Consulting Services & Project Management, Insight Methods

When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome.  The same is also true when you commission market research or undertake it internally.  Understanding your market...

How to Write a Market Research Brief that Delivers Actionable Results

Apr 24, 2015 | Consulting Services & Project Management, Insight Methods

David Ogilvy’s quote of “give me the freedom of a tight brief” is as true for writing a market research brief as it is for advertising.  It is hard to doubt the importance of writing a brief both for the agency and for yourself.  Yet they take up precious time needed...

Getting the Best from Your Stakeholder & Channel Marketing

Jan 12, 2014 | Business & Stakeholders, Consulting Services & Project Management, Service & User Experience

Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that...

Setting Sail On A Blue Ocean Strategy

Nov 12, 2013 | Consulting Services & Project Management, Product & Offer Development

Every now and then a company launches a product that fundamentally changes a category; sometimes creating a new category.  iTunes transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R in creating a revolution in...
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Recent Posts

  • Bank and Financial Services Market Research
  • How to Do Customer Research | A practical guide
  • Using Insights to Grow a Family Planning Brand | Case Study
  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?

Recent Posts

Recent Posts

  • Bank and Financial Services Market Research
  • How to Do Customer Research | A practical guide
  • Using Insights to Grow a Family Planning Brand | Case Study
  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?

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  • Consumer Goods & Retail
  • Social & Government
  • Technology & Commercial

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