by Eris Strategy | Jun 7, 2016 | Consulting Services & Project Management, Insight Methods
When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome. The same is also true when you commission market research or undertake it internally. Understanding your market...
by Eris Strategy | Apr 24, 2015 | Consulting Services & Project Management, Insight Methods
David Ogilvy’s quote of “give me the freedom of a tight brief” is as true for writing a market research brief as it is for advertising. It is hard to doubt the importance of writing a brief both for the agency and for yourself. Yet they take up precious time needed...
by Eris Strategy | Jan 12, 2014 | Business & Stakeholders, Consulting Services & Project Management, Service & User Experience
Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that...
by Eris Strategy | Nov 12, 2013 | Consulting Services & Project Management, Product & Offer Development
Every now and then a company launches a product that fundamentally changes a category; sometimes creating a new category. iTunes transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R in creating a revolution in...
