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Eris Strategy

Helping a bank find and communicate the right brand positioning | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Financial Services

In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...

What Drives Your Market Research Costs?

Jun 7, 2016 | Consulting Services & Project Management, Insight Methods

When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome.  The same is also true when you commission market research or undertake it internally.  Understanding your market...

How to Write a Market Research Brief that Delivers Actionable Results

Apr 24, 2015 | Consulting Services & Project Management, Insight Methods

David Ogilvy’s quote of “give me the freedom of a tight brief” is as true for writing a market research brief as it is for advertising.  It is hard to doubt the importance of writing a brief both for the agency and for yourself.  Yet they take up precious time needed...

Getting the Best from Your Stakeholder & Channel Marketing

Jan 12, 2014 | Business & Stakeholders, Consulting Services & Project Management, Service & User Experience

Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that...

Setting Sail On A Blue Ocean Strategy

Nov 12, 2013 | Consulting Services & Project Management, Product & Offer Development

Every now and then a company launches a product that fundamentally changes a category; sometimes creating a new category.  iTunes transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R in creating a revolution in...
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Recent Posts

  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising
  • Will your next market segmentation fail?
  • How to Do Market Segmentation for Your Business | A Practical Guide

Eris Strategy

We are a Sydney based market research company that creates evidence based strategies for clients seeking growth.  We help our clients with research that uncovers their sources of market growth through the use of the latest in behavioural science and management thinking.  With these insights we help clients to deliver strategies that create growth opportunities through communication, product development & service delivery.  

Recent Posts

Recent Posts

  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?
  • Using Advertising Market Research to Create Effective Advertising
  • Will your next market segmentation fail?
  • How to Do Market Segmentation for Your Business | A Practical Guide

Categories

  • Product & Offer Development
  • Brand & Communications
  • Service & User Experience
  • Business & Stakeholders
  • Insight Methods
  • Consulting Services & Project Management
  • Financial Services
  • Education
  • Healthcare
  • Consumer Goods & Retail
  • Social & Government
  • Technology & Commercial

Contact us

02 9660 0827
0404 707 752
engage@erisstrategy.com.au

Annandale, Sydney, NSW, 2038

Contact us

02 9660 0827
0404 707 752
engage@erisstrategy.com.au

112a View St, Annandale, Sydney, New South Wales 2038,

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