Case Studies
Helping local government discover tourism growth opportunities | Case Study
As part of a region with summer tourism trade, our Western Australian local government and regional development client wanted to develop their region by attracting a wider range of travellers who would stay longer. Situated south-west of Perth, the Plantagenet region...
Leveraging Community Insights to Build a Housing Strategy | Case Study
When a local government council wanted to attract and keep residents and address housing affordability, it needed insights into what the community wanted and how to address development.
Creating an Integrated Insight Framework for Service Improvement | Case Study
Like many organisations, our banking client had siloed departments whose insight and reporting needs prevented a whole-of-customer understanding that was driving up business costs, undermining improved strategy and hiding customer problems. The question was how to...
Taking Australian Hospitality VET and Education to Asia and Beyond! | Case Study
Creating a training pathway from certificate training to post-graduate higher education for the Australian and Asian hotel and resort markets was the goal, but what course and delivery did the market want and how to address country differences? Our client provided...
Using Insights to Grow a Family Planning Brand | Case Study
Women’s personal health is a complex category where functional, emotional, and cultural needs intersect with personal identity. When in comes to family planning, these competing dynamics are intrinsic to a brands success. We gave our client the deep insights that they...
Designing the in-store user experience | Case Study
How can a technology business use their retail environment to drive customer engagement? By designing stores that understand how the store’s design shapes behaviour in the store and out-of-store engagement. Although telephone and online customer experience were...
Mapping and tracking the customer experience | Case Study
As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business. We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...
Driving sales with customer experience | Case Study
How can a mature business turn around their declining retail sales? By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return. Businesses can always...
Building brand assets for packaging and retail | Case Study
What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget? By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....
Finding new insights to revitalise a mature category | Case Study
How can a consumer goods and healthcare business breath new life into their dying brand? By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...
Cutting through the clutter to engage with GPs | Case Study
How can a government agency clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices? By designing an approach that understood how medicine-related communication and training were prioritised, managed...
Engaging with industry for course development | Case Study
How can a vocational education provider meet industry needs and provide a pathway that will attract fee-paying students? By developing an offer that understands employer needs, market trends and what motivates students to commit to professional development. For a...
Improving education access for all! | Case Study
How can a world-ranked university increase applications from students from socially and economically disadvantaged backgrounds who could succeed at their institution? By creating an integrated program that understood how the student journey created an experience that...
Making a splash when launching an MBA into a crowded pool | Case Study
Could a world-class MBA program transfer their success into a new market? Through a deep understanding of what students want from a new entrant, we helped our client evaluate the market opportunity and design their entry strategy. Being successful in one market can...
Becoming first choice for R&D and professional education | Case Study
How can a university become a preferred partner for R&D and professional education? By clearly understanding how the market perceives them, know what they need to do to become a preferred provider, and then commit to promoting themselves to the market. While our...
Helping a bank find and communicate the right brand positioning | Case Study
In a local market with over a hundred active competitors, and new competitors emerging almost daily, how does a banking service provider stand out from the crowd? By uncovering insights that drive the customer journey from moment that consider leaving a provider to...
Improving the third-party customer experience | Case Study
The third-party channel for many financial service providers is their main source of sales and customer experience. By understanding the broker experience from both the customer and broker perspective, we helped our client to grow their business and their improve...
Understanding competitor’s campaigns to build strategy | Case Study
In a competitive market, your competitors are a key source of insight. By monitoring and analysing individual campaigns and media spend, we helped our client build strategies that improved media spend efficiency and extract insights from competitors. Over two thousand...
Brand tacking that you can bank on | Case Study
Building a brand and sales requires knowing what is happening in the market and with your brand, across all media and markets. We helped our client to not only know what was happening in their market but forecast trends and how they could build their brand as the...
Making the tracking of customer experience lively! | Case Study
How can a financial service firm with a growing number of products, and service channels know where to get the best return from improving customer experience? By having a platform that tracks all the key experience moments with actionable metrics and live reporting....
Becoming #1 for customer banking | Case Study
How does a medium-sized bank achieve strong sustainable growth in a flat market? By repositioning itself as a primary bank, and not as a niche product specialist. A banking client was experiencing growing pains. They were not so big that their size ensured they made...
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Eris Strategy
We are a consultancy that creates evidence based strategies for clients seeking growth.
We help our clients with research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking.
With these insights we help clients to design strategies that create growth opportunities through communication, product development & service delivery.
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