What is Kano analysis and how do you use it? Kano Analysis is a tool that helps you understand how changes in your service and product offering drive increased interest and satisfaction. Our guide to the Kano Analysis model will show you how this tool can help your...
When a local government council wanted to attract and keep residents and address housing affordability, it needed insights into what the community wanted and how to address development in building a strategy. Housing is a critical part of a thriving community. ...
Like many organisations, our banking client had siloed departments whose insight and reporting needs prevented a whole-of-customer understanding that was driving up business costs, undermining improved strategy and hiding customer problems. The question was how to...
When conducting research, we often ask about gender without much thought. Like other demographic questions, it is often slotted into a study because it is seen as something all studies should include. Like all survey questions in research, we should only ask what is...
We’ve created this useful guide to give you the information you need to understand, develop, manage, and measure the impact of the customer experience on your business. What is customer experience (CX)? Customer experience (CX) is an important part of...
