Jul 6, 2015 | Brand & Communications, Insight Methods
When you think of ritual behaviour what comes to mind? Maybe it is the ancient chants and symbolic behaviour of priests or other religious figures or maybe the quaint traditions of people in some idyllic holiday location. Chances are you did not think of how you...
Jun 30, 2015 | Uncategorized
In the past few years the insight industry has looked at debated almost every facet of what we do in order to better understand consumers and deliver insights that are actionable and engaging. We have looked at how to tell better stories, how to better visualisation...
Jun 26, 2015 | Service & User Experience
Who is likely to give you the best customer service, a human or a robot? While the answer may seem obvious (hint: the human!), automated services are hard to beat for routine types of services, and they are getting better! These automated procedures are the backbone...
Apr 24, 2015 | Consulting Services & Project Management, Insight Methods
David Ogilvy’s quote of “give me the freedom of a tight brief” is as true for writing a market research brief as it is for advertising. It is hard to doubt the importance of writing a brief both for the agency and for yourself. Yet they take up precious time needed...
Mar 12, 2015 | Brand & Communications, Consumer Goods & Retail, Financial Services, Insight Methods
Brand tracking studies, whether done continuously or periodically, represent one of the largest research investments a company makes. With such a large investment and with outcomes that impact significant investment decisions, it is critical that companies maximise...
