Oct 8, 2021 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare
Women’s personal health is a complex category where functional, emotional, and cultural needs intersect with personal identity. When in comes to family planning, these competing dynamics are intrinsic to a brands success. We gave our client the deep insights that they...
Aug 13, 2015 | Brand & Communications, Business & Stakeholders, Insight Methods
Becoming a customer-centric business seems simple enough in principle; keep your customers at the centre of your business decision making. What that means in practice is something else. Among the many reasons business fail to become customer-centric is that their...
Jun 26, 2015 | Service & User Experience
Who is likely to give you the best customer service, a human or a robot? While the answer may seem obvious (hint: the human!), automated services are hard to beat for routine types of services, and they are getting better! These automated procedures are the backbone...
Jul 12, 2014 | Product & Offer Development, Service & User Experience
Creating a customer-centric business is not just about creating products and services that satisfy; it is also about creating an experience that drives business outcomes. A win-win situation for you and your customers. An approach that has helped many businesses to...
May 12, 2014 | Product & Offer Development, Service & User Experience
With each encounter a customer’s experience with your business changes and so do their expectations, the products they use, and which service delivery channels they rely on. Similarly, as a customer – business or consumer – moves through their lifecycle with your...
