It seems like every week, another company that you would think would know better finds a new and creative way to undermine their business through unethical practices, unchecked rogue employees, or just finding they are seriously out of step with the values of the rest...
Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that...
