Quantitative research is the systematic collection and analysis of numerical data to measure attitudes, behaviours, preferences, market trends or relationships between variables. Quantitative market research helps organisations move from anecdote to evidence by...
Writing a market research brief can feel like a difficult task. You may know you need research, but not yet know the exact direction the project should take. That is precisely why the brief matters. Great market research starts with a great brief. When the market...
When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome. The same is also true when you commission market research or undertake it internally. Understanding your market...
Becoming a customer-centric business seems simple enough in principle: Keep your customers at the centre of your business decision-making. What that means in practice is something else. Among the many reasons businesses fail to become customer-centric is that their...
Mobile devices are increasingly used to complete surveys that were traditionally completed on a personal computer. In a number of our recent general population studies the proportion of people completing a survey with a mobile device is 25% to 30% and with 69% of...
