Feb 12, 2014 | Blog, Insight Methods, Product & Offer Development, Service & User Experience
You have the product that you know customers will want, the price is right, you have distribution, and the advertising achieved that all-important top quartile result. So where are all the sales? A simple Behavioural Economics framework may have the answer. Public...
Jan 12, 2014 | Blog, Business & Stakeholders, Consulting Services & Project Management, Service & User Experience
Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that...
Dec 12, 2013 | Blog, Business & Stakeholders, Insight Methods, Product & Offer Development
A friend of many years helps you to re-turf and landscape the backyard over the long weekend. As a sign of your appreciation, you decide to give them $100 for the effort. After all, he spent his time and incurred costs to help you. Smart move? Surely your friend...
Oct 12, 2013 | Blog, Insight Methods, Product & Offer Development
Watching her Wednesday night drama on TV with a glass of red in one hand, Karen noticed a new TVC for a bank she had seen recently on a website that morning, and it got her thinking. The interest rate for the account was competitive; the better the interest rate the...
