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Eris Strategy

How Perceptions of Choice Risk Shape Brand Choice

Sep 8, 2015 | Brand & Communications, Insight Methods

Brand choice is about prediction.  Will the brand deliver on its promise?  While a brand could deliver many things, rarely is anything certain.  This lack of certainty is the choice risk.  This uncertainty is a driver of many of their emotions during and after making...

Improving Your Research with the EAST Framework

Mar 12, 2014 | Business & Stakeholders, Insight Methods

In a previous post, I discussed how the EAST framework, built from behavioural economics, can help diagnose compliance problems and be used to increase the number of your customers. In this post, I’m going to show how I use the framework for fine-tuning research...

Using Behavioural Economics’ EAST Framework to Improve Uptake and Compliance

Feb 12, 2014 | Insight Methods, Product & Offer Development, Service & User Experience

You have the product that you know customers will want, the price is right, you have distribution, and the advertising achieved that all-important top quartile result. So where are all the sales?  A simple Behavioural Economics framework may have the answer. Public...

What Type Of Relationship Do You Have With Your Market?

Dec 12, 2013 | Business & Stakeholders, Insight Methods, Product & Offer Development

A friend of many years helps you to re-turf and landscape the backyard over the long weekend.  As a sign of your appreciation, you decide to give them $100 for the effort.  After all, he spent his time and incurred costs to help you. Smart move? Surely your friend...

Recent Posts

  • Bank and Financial Services Market Research
  • How to Do Customer Research | A practical guide
  • Using Insights to Grow a Family Planning Brand | Case Study
  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?

Recent Posts

Recent Posts

  • Bank and Financial Services Market Research
  • How to Do Customer Research | A practical guide
  • Using Insights to Grow a Family Planning Brand | Case Study
  • The Consumer Behaviour of Toilet Paper Hoarding
  • How you can still do qualitative research during the COVID-19 outbreak ?

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  • Social & Government
  • Technology & Commercial

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