Case Studies
Getting the Best from Your Stakeholder & Channel Marketing
Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that can drive demand. These relationships exist at category and individual levels, exerting influences that can affect product access and consumption.
What Type Of Relationship Do You Have With Your Market?
A friend of many years helps you to re-turf and landscape the backyard over the long weekend. As a sign of your appreciation, you decide to give them $100 for the effort. After all, he spent his time and incurred costs to help you. Smart move? Surely your friend would appreciate the cash! When you start with price, you end with the price, and that price may be more than you bargained for!
Setting Sail On A Blue Ocean Strategy
Every now and then a company launches a product that fundamentally changes a category; sometimes creating a new category. iTunes transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R in creating a revolution in big data, and data visualisation are some recent examples.
Karen Does Kano Analysis
Watching her Wednesday night drama on TV with a glass of red in one hand, Karen noticed a new TVC for a bank she had seen recently on a website that morning, and it got her thinking.
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Eris Strategy
We are a consultancy that creates evidence based strategies for clients seeking growth.
We help our clients with research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking.
With these insights we help clients to design strategies that create growth opportunities through communication, product development & service delivery.
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