Case Studies
Going Mobile with Market Research
Mobile devices are increasingly used to complete surveys that were traditionally completed on personal computer. In a number of our recent general population studies the proportion of people completing a survey with a mobile device is 25% to 30% and with 69% of adults having a smartphone the proportion using their smartphone to complete a survey is likely to increase.
Understanding and Using Consumer Ritual Behaviour in Marketing
When you think of ritual behaviour what comes to mind? Maybe it is the ancient chants and symbolic behaviour of priests or other religious figures or maybe the quaint traditions of people in some idyllic holiday location.
What If Market Research Reports used Click Bait Titles?
In the past few years the insight industry has looked at debated almost every facet of what we do in order to better understand consumers and deliver insights that are actionable and engaging. This tongue-in-cheek post plays with the idea that maybe we need to write more engaging report titles.
Random Acts of Service: Would your customer service pass the Turing Test?
Who is likely to give you the best customer service, a human or a robot? While the answer may seem obvious (hint: the human!), automated services are hard to beat for routine types of services, and they are getting better!
How to Write a Market Research Brief that Delivers Actionable Results
David Ogilvy’s quote of “give me the freedom of a tight brief” is as true for market research briefs as it is for advertising. It is hard to doubt the importance of writing a brief both for the agency and for yourself. Yet they take up precious time needed to get other things done and can appear to require you to give direction when it is the direction you need.
Seven Ways To Get The Best From Your Brand Tracking
Brand tracking studies, whether done continuously or periodically, represent one of the largest research investments a company makes.
Creating Distinctive Advertising and Knowing Why
There is a rule of thumb you can use to work out potential advertising effectiveness for your campaign. After looking at the creative and ticking off that it meets the creative brief put it away and then after several hours, ideally the next day, try and remember what you saw, read or heard. Then ask yourself these four questions:
Building a Customer Centric Business with Customer Journey Mapping
Creating a customer-centric business is not just about creating products and services that satisfy; it is also about creating an experience that drives business outcomes. A win-win situation for you and your customers. An approach that has helped many businesses to create a customer-centric business is customer engagement mapping.
Linking Service Delivery to Customer Behaviour
What drives customer retention and repeat buying? Having the right product at the right price is definitely key to keeping your customers. However, when products are easily substituted and prices are competitive it is the service experience that can create your sustainable competitive advantage.
Using the Customer Lifecycle to Drive Service Improvement
With each encounter a customer’s experience with your business changes and so do their expectations, the products they use, and which service delivery channels they rely on. Similarly, as a customer – business or consumer – moves through their lifecycle with your business the relevant management decisions reflecting business growth change.
Improving Your Research with the EAST Framework
In a previous post, I discussed how the EAST framework, built from behavioural economics, can help diagnose compliance problems and be used to increase the number of your customers. In this post, I’m going to show how I use the framework for fine-tuning research design to improve response rates in both qualitative and quantitative studies.
Using Behavioural Economics’ EAST Framework to Improve Uptake and Compliance
You have the product that you know customers will want, the price is right, you have distribution, and the advertising achieved that all-important top quartile result. So where are all the sales? Likewise, your charity is just and your name is known but people are not making donations.
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Eris Strategy
We are a consultancy that creates evidence based strategies for clients seeking growth.
We help our clients with research to uncover their sources of market growth through the use of the latest in behavioural science and management thinking.
With these insights we help clients to design strategies that create growth opportunities through communication, product development & service delivery.
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