We work with business in the data and communications industry to leverage insights to improve their service and product offering.

Acquiring new customers and retaining profitable customers in an industry characterised by rapid changes in technology and products, requires market research that delivers clear insights that have direct strategy implications. We work with data and telecommunications companies to help them create compelling offers and service that helps them drive brand growth.

What We Do in Data and Communications

  • Communication development, testing and evaluation
  • Brand positioning and brand health
  • Customer satisfaction, service delivery mapping and improvement
  • Product development and market sizing
  • Market segmentation and source of growth analysis
  • Uncovering drivers of decision making and behaviour change

Target Markets We Have Worked With

  • Consumers
  • SME businesses
  • Large enterprise and government
  • Franchisees and trade partners
  • Market segmentation and source of growth analysis
  • Uncovering drivers of decision making and behaviour change