Quantitative research is the systematic collection and analysis of numerical data to measure attitudes, behaviours, preferences, market trends or relationships between variables. Quantitative market research helps organisations move from anecdote to evidence by...
Writing a market research brief can feel like a difficult task. You may know you need research, but not yet know the exact direction the project should take. That is precisely why the brief matters. Great market research starts with a great brief. When the market...
One of the most important questions when designing a survey is ‘How many people do I need in my survey?’. Get it wrong, and your survey will miss critical insights, be ignored by decision-makers, waste your resources and time, blow your budget, or exhaust your...
Mobile devices are increasingly used to complete surveys that were traditionally completed on a personal computer. In a number of our recent general population studies the proportion of people completing a survey with a mobile device is 25% to 30% and with 69% of...
