Southern Downs Regional Council needed a robust community survey to inform its five-year Corporate Plan across a geographically diverse regional community. Eris Strategy designed a multi-mode council survey that engaged 11% of the community, with 1,822 responses,...
Focus groups are one of the most popular methods used in market research, and for many good reasons! To understand why people make certain choices and act the way they do, focus groups are often one of the best market research methods. While surveys can tell us a lot...
When customers make a decision, they make it in the world they live in. They make them in supermarket aisles, on websites, at kitchen tables, on the way to work, while talking to family members, and often while juggling several other priorities. They make decisions...
Quantitative research is the systematic collection and analysis of numerical data to measure attitudes, behaviours, preferences, market trends or relationships between variables. Quantitative market research helps organisations move from anecdote to evidence by...
Writing a market research brief can feel like a difficult task. You may know you need research, but not yet know the exact direction the project should take. That is precisely why the brief matters. Great market research starts with a great brief. When the market...
