Apr 12, 2016 | Blog, Brand & Communications
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are three brands and none of them is familiar to you. They also all have the same price for the size that you...
Apr 12, 2016 | Blog, Brand & Communications
It is a truism of marketing that you need to match your message with your customers’ mindset. Understanding their mindset helps us to understand why a feature is valued and how to frame those features to create persuasive communication. So how do we go about...
