Apr 24, 2015 | Consulting Services & Project Management, Insight Methods
David Ogilvy’s quote of “give me the freedom of a tight brief” is as true for writing a market research brief as it is for advertising. It is hard to doubt the importance of writing a brief both for the agency and for yourself. Yet they take up precious time needed...
Mar 12, 2015 | Brand & Communications, Consumer Goods & Retail, Financial Services, Insight Methods
Brand tracking studies, whether done continuously or periodically, represent one of the largest research investments a company makes. With such a large investment and with outcomes that impact significant investment decisions, it is critical that companies maximise...
