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Eris Strategy
Setting Sail for a Blue Ocean Strategy

Setting Sail for a Blue Ocean Strategy

Nov 12, 2013 | Blog, Consulting Services & Project Management, Product & Offer Development

Every now and then, a company launches a product that fundamentally changes a category, sometimes creating a new category.  iTunes’s transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R creating a...
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Recent Posts

Recent Posts

  • Quantitative Market Research: What It Is, How It Works and When to Use It
  • Qualitative Market Research: What It Is, How It Works and When to Use It
  • How to Write a Market Research Brief: Template, Examples and Best Practice
  • Building Future Communities: What Young Families Need from Councils
  • Changing Family Demographics in Australia: What Local Governments and Businesses Need to Know

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