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Eris Strategy
Setting Sail for a Blue Ocean Strategy

Setting Sail for a Blue Ocean Strategy

Nov 12, 2013 | Blog, Consulting Services & Project Management, Product & Offer Development

Every now and then, a company launches a product that fundamentally changes a category, sometimes creating a new category.  iTunes’s transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R creating a...
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Recent Posts

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  • Qualitative Market Research: What It Is, How It Works and When to Use It

Recent Posts

Recent Posts

  • Local Government Survey | Case Study
  • Focus Group Market Research: When to Use It, How It Works and What It Reveals
  • Ethnographic Market Research: A Guide to Understanding Customers in the Real World
  • Quantitative Market Research: What It Is, How It Works and When to Use It
  • Qualitative Market Research: What It Is, How It Works and When to Use It

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