Apr 24, 2015 | Consulting Services & Project Management, Insight Methods
David Ogilvy’s quote of “give me the freedom of a tight brief” is as true for writing a market research brief as it is for advertising. It is hard to doubt the importance of writing a brief both for the agency and for yourself. Yet they take up precious time needed...
Jan 12, 2015 | Uncategorized
There is a rule of thumb you can use to work out potential advertising effectiveness for your campaign and if you have distinctive advertising. After looking at the creative and ticking off that it meets the creative brief put it away and then after several hours,...
