Nov 12, 2013 | Consulting Services & Project Management, Product & Offer Development
Every now and then a company launches a product that fundamentally changes a category; sometimes creating a new category. iTunes transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R in creating a revolution in...
Oct 12, 2013 | Insight Methods, Product & Offer Development
Watching her Wednesday night drama on TV with a glass of red in one hand, Karen noticed a new TVC for a bank she had seen recently on a website that morning, and it got her thinking. The interest rate for the account was competitive; the better the interest rate the...