Market research with actionable insights.

Delivering strategies that drive change.

eris strategy is a  market research  company & insight strategy agency that helps clients grow and transform.

 

Change starts with an insight.  We uncover insights into how people behave, make decisions and engage to help our clients transform their customer experience and uncover sources of growth.  We use the latest behavioural science and management thinking and collaborate with our clients to deliver strategies that create opportunities and deliver change ...

Market Research Company Sydney 

Quantitative and Qualitative Research Solutions for Your Business

Market research is an invaluable tool for your business. In a world awash with data, gaining insights on customers and competition is crucial in all aspects for a customer-centric company. From understanding your customers to analysing what your competitors are doing, market research provides insights that help you achieve business growth and drive your business.
Eris Strategy, a leading market research company in Sydney, will help you uncover the sources of market growth that allow you to focus your marketing efforts, utilise advantageous opportunities, and make informed decisions.
Recognised as one of the leading market research companies in Sydney, we empower you with intelligent insights that assist you in effective decision making. We are committed to providing high-quality data collection and market research services that significantly impact the growth of your business. With our market research, we help you identify and re-frame your business problems and provide solutions to the most challenging business situations.

Expert Market Research Services From Qualified Professionals

We are among the best market research companies in Sydney and employ an 11-step process to grasp what defines your market and how you can improve your sales in a competitive landscape. Our team collaborates with you to create evidence-based strategies built on clear marketing insights. We provide our clients with a depth of understanding for actionable recommendations that help them understand their business and improve business performance.
Eris Strategy, rated as the best market research company in Australia, has experience working across industries providing valuable insights, designing and implementing strategies based on evidence that changes business behaviour and drives results. Our market research brings brands, businesses, and people together to create opportunities and solve problems.

Looking for the latest market research solutions to help optimise your product, brand, or service? We’ve got you covered! As a leading market research agency in Sydney, we help our customers understand their business market and help them make informed decisions through innovation and evidence-based insights.

If you are searching for premier market research companies in Australia that provide top-notch results, get in touch with us. We’ve helped some of the biggest brands in Australia with our custom market research solutions that assisted them in getting an edge over their competition.
Transforming Your Business through Innovation and Insights!

We help our clients with market research to transform customer experience and sources of growth through the use of the latest in behavioural science and management thinking.

Consulting Services

Experts in using a range market research techniques in qualitative and quantiative research methodologies that deliver actionable insights.

 

Learn more

Industry Experience

Leveraging our industry experience across a diverse range of clients and sectors that ensures your project needs are met and the results deliver change. 

Learn more

Insight + Strategy

Case studies and our thinking on how to uncover insights and design evidence-based strategies.

 

Learn more

 

We'd love to hear from you.

 

Mobile 0404 707 752

Email engage@erisstrategy.com.au 

Offices:

Sydney, NSW, Australia

Chicago, Illinois, USA

  • This field is for validation purposes and should be left unchanged.

Recent Case Studies

Recent Blog Articles

How Do You Measure Importance?

How Do You Measure Importance?

Understanding what is important is important.  Whether you are trying to improve services, build a new product, develop a strategy, or develop persuasive communication, you need to understand what is important to your audience.  

read more
How to Ask Gender, Sex and Sexuality Questions in a Survey

How to Ask Gender, Sex and Sexuality Questions in a Survey

When conducting research, we often ask about gender without much thought.  Like other demographic questions, it is often slotted into a study because it is seen as something all studies should include.  Like all survey questions in research, we should only ask what is...

read more

Testimonials

Eris Strategy has a unique blend of in-depth of research expertise as well as extensive industry knowledge. He is always incredibly thorough in his approach and analysis, often going above and beyond to make sure objectives are met and findings are clear and actionable.

Insights Lead, ING Bank

We have worked with Seán at Eris Strategy over a number of product development and communication development projects at Seeley International. His analysis is insightful, and his recommendations have provided us with great practical strategic guidance. Highly recommended!

Marketing Director, Seeley International

Eris Strategy has done an excellent job providing us with unique market intel that was not available from any other sources.  I’ve worked with them over several projects and in different companies. He is great to work with and really spends the time to know your business and the category you work in. For the work delivered great insight and recommendations, from a market that is difficult to research. Would strongly recommend them.

Head of Marketing, Whiteley Corporation

At SDN Children's Services we have worked with Eris strategy for the past 4 years. Their work is impeccable, they have always had a professional and knowledgeable approach to our projects. Their interpretation of our research briefs have helped us reveal great insights for a better understanding of our customers and the context in which we operate. The work is done fast and Sean always goes above and beyond his role.

Customer Experience Manager, SDN Children’s Services

It’s a true partnership when working with Eris Strategy. Seán is one of the best minds in the research, analytics, and insights field. The value-add & information often goes beyond the specific project at hand - always to the benefit of the brand.

Marketing Director, Perrigio

Frequently Asked Questions

What are the steps in doing market research?

Although marketing and business are constantly changing, one thing remains constant: the need for insights market research. Organisations can use market research to establish marketing strategies better and analyse business decisions using data. As one of the best market research companies in Sydney, Eris Strategy uses eleven steps for market research, and they are:

  1. Clearly define your business problem
  2. Determine your research objectives and information needs
  3. Understand your constraints
  4. Define the target market for the research
  5. Determine your analysis framework
  6. Select the right methodology
  7. Design your research instruments
  8. Collect and process the data
  9. Analyse your data
  10. Develop actionable recommendations
  11. Tell the insight story

To know the market research steps in detail, visit https://erisstrategy.com.au/market_research_process/.

How much does market research cost?

The cost of market research is determined by the project’s size and scope. While there is no such thing as an “average cost” for market research, it is helpful to know what factors influence the price.

  • The method used capture data
  • Ease of finding and getting the right people
  • Analysis complexity (amount of variables and techniques used)
  • Strategic consulting
  • Parts of the research process undertaken by the market research agency

Some clients may need only some parts of a project designed and managed by an agency.  In our Sydney market research agency, we can tailor what consulting and project management needs best suit our client needs and capabilities.

What are the benefits of market research?

Market research helps the development of an effective marketing strategy. Most product launches fail and a large part of  advertising spending is wasted,. So that you don’t fail and can achieve the best results market research is essential for businesses to make well-informed decisions. If you are looking for a reliable market research company in Sydney, then Eris Strategy is the best option.

How to get the best out of market research?

Market research is used by successful businesses to stay on top of trends, make smarter business decisions, and preserve their company’s competitive advantage. Whether you’re launching a new product or managing a business for growth, you need get your market research that:

  • Helps you change behaviour,
  • Is focussed on a business problem you that need to solve ,
  • Why do you need to solve this problem,
  • What information you need to make a decision and implement a strategy,
  • How you will use the information,
  • When you need the information,)

To learn more, click here

What are the types of market research?

There are many different types of market research.  You can define research by the type of data – qualitative or quantitative – however, a better approach is to focus on what your market research needs to help you.  With a decision centric approach, there are three main ways to define the types of market research:

  • Exploratory
  • Evaluate
  • Forecasting

Exploratory research helps you understand the landscape of a market when creating a strategy.  Evaluation research helps to understand the effectiveness of your strategy and forecasting research looks to the future or the causes of behaviour.

What market research should you do?

To run a successful business, you need to learn about the market, your customers and what you need to do grow your business.  Although different businesses will need different insights at different times, a good place to start understanding what  market research you need is addressing the 7 Ps of marketing.

  1. What product should you offer?
  2. What brand strategy should you use?
  3. What packaging or physical evidence do you need?
  4. Where do you need to offer product (place)?
  5. What price will drive the sales outcome that you need?
  6. Who you need to motivate (consumers and stakeholders)?
  7. How should consumers experience your customer journey?

This does not over everything.  Each business has their own unique needs.  To understand what market research you should do, speak with Eris Strategy.