Creating Persuasive Communication

It is a truism of marketing that you need to match your message with your customers’ mindset.  Understanding their mindset helps us to understand why a feature is valued and how to frame those features to create persuasive communication.  So how do we go about...

Going Mobile with Market Research

Mobile devices are increasingly used to complete surveys that were traditionally completed on a personal computer.  In a number of our recent general population studies the proportion of people completing a survey with a mobile device is 25% to 30% and with 69% of...