Oct 20, 2015 | Brand & Communications, Insight Methods
Branding has many functions that go beyond its most basic requirement of identification of a product. Branding, when done well, frames what consumers can expect from a product and can become an important part of the proposition itself. While creating a brand...
Oct 13, 2015 | Brand & Communications, Business & Stakeholders
It seems like every week another company who you would think would know better, finds a new and creative way to undermine their business through unethical practices, unchecked rogue employees, or just finding they are seriously out of steps with the values of the rest...
Aug 13, 2015 | Brand & Communications, Business & Stakeholders, Insight Methods
Becoming a customer-centric business seems simple enough in principle; keep your customers at the centre of your business decision making. What that means in practice is something else. Among the many reasons business fail to become customer-centric is that their...
Jul 9, 2015 | Insight Methods
Mobile devices are increasingly used to complete surveys that were traditionally completed on a personal computer. In a number of our recent general population studies the proportion of people completing a survey with a mobile device is 25% to 30% and with 69% of...
Jun 30, 2015 | Uncategorized
In the past few years the insight industry has looked at debated almost every facet of what we do in order to better understand consumers and deliver insights that are actionable and engaging. We have looked at how to tell better stories, how to better visualisation...
