Jan 12, 2014 | Blog, Business & Stakeholders, Consulting Services & Project Management, Service & User Experience
Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that...
Dec 12, 2013 | Blog, Business & Stakeholders, Insight Methods, Product & Offer Development
A friend of many years helps you to re-turf and landscape the backyard over the long weekend. As a sign of your appreciation, you decide to give them $100 for the effort. After all, he spent his time and incurred costs to help you. Smart move? Surely your friend...
Nov 12, 2013 | Blog, Consulting Services & Project Management, Product & Offer Development
Every now and then a company launches a product that fundamentally changes a category; sometimes creating a new category. iTunes transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R in creating a revolution in...
