Apr 12, 2016 | Brand & Communications
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are three brands and none of them is familiar to you. They also all have the same price for the size that you...
Apr 12, 2016 | Brand & Communications
It is a truism of marketing that you need to match your message with your customers’ mindset. Understanding their mindset helps us to understand why a feature is valued and how to frame those features to create persuasive communication. So how do we go about...
Jan 12, 2015 | Uncategorized
There is a rule of thumb you can use to work out potential advertising effectiveness for your campaign and if you have distinctive advertising. After looking at the creative and ticking off that it meets the creative brief put it away and then after several hours,...
