Who is your market? The answer to this apparently simple question (or answering the better question of ‘who are your markets?’) has major implications for business strategy and your business model. Even the simplest of products have multiple types of stakeholders that...
Every now and then, a company launches a product that fundamentally changes a category, sometimes creating a new category. iTunes’s transformation of the way we buy music, Nespresso turning homes into cafés, Wii making gaming physical, and R creating a...
