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Mapping and tracking the customer experience | Case Study

Mapping and tracking the customer experience | Case Study

Jun 14, 2019 | Case Studies, Service & User Experience, Technology & Commercial

As a challenger data and telecommunications brand, our client knew they needed to create an exceptional customer experience to grow their business.  We knew that to design this exceptional experience they needed exceptional insights. With a business that covered a...
Driving sales with customer experience | Case Study

Driving sales with customer experience | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consulting Services & Project Management, Consumer Goods & Retail, Product & Offer Development, Service & User Experience

How can a mature business turn around their declining retail sales?  By creating a distinctive in-store customer experience that is based on a deep understanding of the customer journey that is distinctive and encourages customers to return.   Businesses can...
Building brand assets for packaging and retail | Case Study

Building brand assets for packaging and retail | Case Study

Jun 14, 2019 | Brand & Communications, Business & Stakeholders, Case Studies, Consumer Goods & Retail

What can a grocery brand do to stand out in the crowded weight management and supplements market with only a small budget?  By making sure that their brand maximises every opportunity by creating distinctive brand assets, is memorable and tells a relevant brand story....
Finding new insights to revitalise a mature FMCG/ CPG category | Case Study

Finding new insights to revitalise a mature FMCG/ CPG category | Case Study

Jun 14, 2019 | Brand & Communications, Case Studies, Consumer Goods & Retail, Healthcare

How can a consumer goods and healthcare business breath new life into their dying brand?  By developing a strategy and product offer that is based on a clear understanding of the category from the consumers’ perspective, and how this really drives market penetration,...
Cutting through the clutter to engage with GPs | Case Study

Cutting through the clutter to engage with GPs | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Healthcare, Product & Offer Development, Service & User Experience, Social & Government

How can a government agency – NPS MedicineWise – clearly communicate and engage with doctors about training and staying up to date with the latest evidence-based practices?  By designing an approach that understood how medicine-related communication and...
Engaging with industry for course development | Case Study

Engaging with industry for course development | Case Study

Jun 14, 2019 | Business & Stakeholders, Case Studies, Education, Product & Offer Development

How can a vocational education provider meet industry needs and provide a pathway that will attract fee-paying students?  By developing an offer that understands employer needs, market trends and what motivates students to commit to professional development.  ...
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Recent Posts

  • Quantitative Market Research: What It Is, How It Works and When to Use It
  • Qualitative Market Research: What It Is, How It Works and When to Use It
  • How to Write a Market Research Brief: Template, Examples and Best Practice
  • Building Future Communities: What Young Families Need from Councils
  • Changing Family Demographics in Australia: What Local Governments and Businesses Need to Know

Recent Posts

Recent Posts

  • Quantitative Market Research: What It Is, How It Works and When to Use It
  • Qualitative Market Research: What It Is, How It Works and When to Use It
  • How to Write a Market Research Brief: Template, Examples and Best Practice
  • Building Future Communities: What Young Families Need from Councils
  • Changing Family Demographics in Australia: What Local Governments and Businesses Need to Know

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