Few industries have undergone as many disruptive changes as the banking and financial services industry within the past twenty years. Once an industry that prided itself on predictability, and hidden behind government regulation, each bank had almost identical...
Customer research is one the most important type of research that a company can undertake. Well designed and executed customer research increases the likelihood that a business will both uncover insights that will drive business growth and reduce costs. Well...
The toilet paper hoarding during COVID may seem like another quirk of irrational consumer behaviour that is driven by emotion. Or another sign that society has gone mad! However, it is normal behaviour that we all do from time-to-time that rational when you...
Great qualitative market research is critical to uncovering insights. Doing this research face-to-face often provides the best results. But how will a global pandemic like COVID-19 affect your ability to get the insights you need? In any high flu season,...
Few aspects of marketing generate more passion among marketers than advertising. Of all the marketing mix elements, advertising is the most visible part of a business strategy and is a high risk for both a business and the marketing director. When the risk pays off,...
Seán McNally, Eris Strategy’s General Manager, has recently featured a story on Medium. A cross-disciplinary digital magazine for industry thought leaders. In this article, Seán has used his knowledge and experience on what makes market segmentation strategies work...
