How can you design community research to deliver more reliable and actionable outcomes? Behavioural science can help improve research effectiveness and stakeholder engagement. In market and community research, surveying everyone is rarely practical. Even if we...
A market research survey is one of the most effective ways to understand customers, communities, markets and stakeholders at scale. But the value of a research survey depends greatly on choosing the right method. Online surveys, telephone surveys, in-person...
Understanding what is important is important. Whether you are trying to improve services, build a new product, develop a strategy, or develop persuasive communication, you need to understand what is important to your audience. In this article, we will...
What is Kano analysis and how do you use it? Kano Analysis is a tool that helps you understand how changes in your service and product offering drive increased interest and satisfaction. Our guide to the Kano Analysis model will show you how this tool can help your...
When conducting research, we often ask about gender without much thought. Like other demographic questions, it is often slotted into a study because it is seen as something all studies should include. Like all survey questions in research, we should only ask what is...
We’ve created this useful guide to give you the information you need to understand, develop, manage, and measure the impact of the customer experience on your business. What is customer experience (CX)? Customer experience (CX) is an important part of...
