by Eris Strategy | Jun 7, 2016 | Consulting Services & Project Management, Insight Methods
When you know the cost drivers of any business you put yourself in a position where you can get the best by investing where you will get the best outcome. The same is also true when you commission market research or undertake it internally. Understanding your market...
by Eris Strategy | Apr 12, 2016 | Brand & Communications
Imagine you are on holiday and you need to buy milk. Nothing fancy; just milk. After entering a store, you find your way to where the milk is kept. There are three brands and none of them is familiar to you. They also all have the same price for the size that you...
by Eris Strategy | Apr 12, 2016 | Brand & Communications
It is a truism of marketing that you need to match your message with your customers’ mindset. Understanding their mindset helps us to understand why a feature is valued and how to frame those features to create persuasive communication. So how do we go about...
by Eris Strategy | Oct 20, 2015 | Brand & Communications, Insight Methods
Branding has many functions that go beyond its most basic requirement of identification of a product. Branding, when done well, frames what consumers can expect from a product and can become an important part of the proposition itself. While creating a brand...
by Eris Strategy | Oct 13, 2015 | Brand & Communications, Business & Stakeholders
It seems like every week another company who you would think would know better, finds a new and creative way to undermine their business through unethical practices, unchecked rogue employees, or just finding they are seriously out of steps with the values of the rest...
