As part of a region with summer tourism trade, our Western Australian local government and regional development client wanted to develop their region by attracting a wider range of travellers who would stay longer. Situated south-west of Perth, the Plantagenet region...
Understanding what is important is important. Whether you are trying to improve services, build a new product, develop a strategy, or develop persuasive communication, you need to understand what is important to your audience. In this article, we will...
What is Kano analysis and how do you use it? Kano Analysis is a tool that helps you understand how changes in your service and product offering drive increased interest and satisfaction. Our guide to the Kano Analysis model will show you how this tool can help your...
When a local government council wanted to attract and keep residents and address housing affordability, it needed insights into what the community wanted and how to address development in building a strategy. Housing is a critical part of a thriving community. ...
Like many organisations, our banking client had siloed departments whose insight and reporting needs prevented a whole-of-customer understanding that was driving up business costs, undermining improved strategy and hiding customer problems. The question was how to...