Research tools to match your objectives and information needs. With an international network of research field-work suppliers we undertake international and multi-country research.
We believe that great insights come from great research design and that this design comes from an understanding of how people make decisions and behave. To find these insights we employ a range of field methods in consumer, social and business research. Not relying on a single approach, we are skilled in multi-method approaches that provide the true insight story for effective strategy development.
Qualitative research approaches
Working with our network of experienced researchers we can deliver large and small projects nationally and internationally.
Personal & Depth Interviews
Personal interviewing provides the ability to clearly capture specific decision making contexts and depth of understanding. This approach is ideal for highly sensitive information and when depth of understanding is needed.
Participant Observation & Ethnography
Uncovering insights during the decision making or consumption process, we employ this approach when context and behaviour is critical.
Online Research Groups & Forums
Access to difficult to reach participants, the ability to tailor questions to individuals and the ability for participants to give considered responses are all benefits of online research groups.
Case Study Method
Staff and stakeholder interviews, combined with analysis of industry and internal data sources, our case study approach provides insights into complex organisational decision making.
Quantitative research approaches
Surveys & Observation Methods
Surveying and observation methods have undergone significant changes in recent years. We regularly undertake research using online, mobile, personal and telephone surveys as well as passive observation and active observation methods to give robust analysis.
Working with client, industry, government and third party data sources we employ an insights and outcome driven approach to data analytics.
Improvements in technology allow access to technology once only available in research laboratories. We use facial coding to capture emotional reactions to communication and other stimuli, as well as eye tracking technology for understanding what drives attention.
Marketing Mix (Econometrics)
Understanding the ROI of marketing, sales and other factors on sales or other customer behaviour is central to business success. We undertake analysis which delivers clear and concise understanding into market dynamics to improve resource allocation.
Case Studies & Insights
Since the first person scratched their mark on a pottery bowl successful businesses and marketers have known the power of branding. Branding helps consumers identify their products in a crowded market, signify the quality and product experience, and for a few select brands can become a key part of the product in their own right.read more
Branding has many functions that go beyond its most basic requirement of identification of a product. Branding when done well frames what consumers can expect from a product and can become an important part of the proposition itself.read more
Mobile devices are increasingly used to complete surveys that were traditionally completed on personal computer. In a number of our recent general population studies the proportion of people completing a survey with a mobile device is 25% to 30% and with 69% of adults having a smartphone the proportion using their smartphone to complete a survey is likely to increase.read more